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Tom Hanks' 'T(H)ANKS' Campaign: A Tribute to American Veterans

Tom Hanks and his mission-driven coffee brand, Hanks For Our Troops, have launched an inspiring nationwide campaign for Veterans Day 2026 titled '(T)HANKS.' This initiative aims to pay tribute to and empower America’s military community through various touchpoints, including a powerful video and charitable contributions.

The Heart of the Campaign

At the core of the '(T)HANKS' campaign is a compelling video narrated by the iconic Tom Hanks. This video celebrates Marine Corps Sergeant Alejandro Castillo, a combat veteran of Iraq, who has made significant contributions to the veteran community. Castillo founded the Boots On The Ground Alliance and hosts the Annual Vietnam Welcome Home Event, illustrating the campaign's commitment to honoring veteran leadership.

Through this initiative, Hanks For Our Troops pledges to donate 100% of its net profits to charitable organizations that support U.S. veterans and their families. Beneficiaries of these efforts include recognized organizations like The Headstrong Project, the Bob Woodruff Foundation, Hire Heroes USA, and Student Veterans of America.

Engaging the Community

The '(T)HANKS' campaign goes beyond just financial donations. Several initiatives invite the public to participate actively in supporting veterans. One of these initiatives is the announcement of the 2026 Challenge Coin artist winner, Matthew Burns, who is featured on GiveHanks.com alongside his service history and community contributions. The challenge coin serves as a tangible way to recognize and honor military service.

Moreover, the campaign includes a dedicated video recognizing Castillo’s impactful work, which is accessible to everyone through the GiveHanks.com platform. Also, there is continued promotion of the curated Google Veterans Map on the same website, helping connect audiences to veteran-owned businesses and support resources within their communities.

Round It Up: A Generous Addition

A significant aspect of the campaign is the partnership with Round It Up America, which allows customers to contribute directly to vetted veteran causes at checkout by rounding up their purchases. This initiative encourages everyday Americans to become part of the solution in supporting those who have served.

Everyday Gratitude

In conjunction with this heartfelt campaign, retail partnerships are enhancing availability. Hanks For Our Troops products, such as their freshly roasted Chocolate Turtle coffee, smooth medium roast blends, and decaf options, will be more readily available across Walmart locations and Walmart.com. Featuring an easy way for everyday consumers to support veterans, these products unite quality with purpose.

Engaging Public Participation

Through the (T)HANKS campaign, Hanks For Our Troops encourages public participation on social media platforms. Followers are invited to share stories and names of veterans who have significantly impacted their lives using hashtags like #VeteransDay and #HanksForOurTroops. This grassroots effort creates a supportive network that acknowledges the contributions of veterans.

About Hanks For Our Troops

Hanks For Our Troops is a purpose-driven coffee brand founded by Tom Hanks, dedicated to providing ‘Damn Good Coffee’ with a ‘Damn Good Cause.’ This innovative company crafts rich and aromatic coffee products while ensuring that all profits contribute to helping active-duty military members, veterans, and their families through reputable charitable organizations. To learn more, purchase products, and access veteran resources, visit GiveHanks.com.

As America approaches Veterans Day 2026, Tom Hanks and Hanks For Our Troops remind us of the importance of honoring those who served and the ongoing need to support them in meaningful ways.