The Resurgence of Micro Pets: Tiny Robotic Friends for the Alpha Generation

A New Era for Micro Pets: Tiny Companions for a New Generation

In an exciting announcement, Takara Tomy, a well-known toy manufacturer based in Japan, has revealed that the beloved hand-sized pet robots, known as "Micro Pets," will be making a comeback on December 27, 2025. Originally launched in 2002, the Micro Pet series has sold over 10 million units worldwide, and this reboot is sure to capture the hearts of a new generation— the Alpha generation, born after 2010.

The new Micro Pets will feature three adorable designs available for 2,498 yen each (tax included). These mini robots stand approximately 6 cm tall and boast over 50 diverse functions packed into their small bodies. Expect them to converse, sing, and exhibit a variety of movements and reactions, ensuring that they provide the perfect digital companion for fun and interaction. Their compact size makes them ideal for desks or shelves, offering an opportunity for light-hearted interaction whenever needed.

The Micro Pets communicate in a unique language that sounds like a mix of English and Japanese— the intriguing "Micro Pet Language." As users engage in taking care of them, they will gradually understand this whimsical language, similar to having a real pet. Responding to their requests will unlock new features, expressions, and movements, making each interaction rewarding. Collecting multiple Micro Pets will introduce fun group games such as racing or dancing, broadening the possibilities for play.

Developed in collaboration with Australia's Moose Toys, this new chapter in the Micro Pet saga aims to innovate within the pet robot genre. Set against the backdrop of Japan’s vibrant "Kawaii" culture, it embodies the essence of the digital-native experience, allowing users to intuitively interact and engage with their Micro Pets. This new design and functionality are envisioned to resonate with modern sensibilities, merging playful design with cultural significance.

CEO Akihiro Toyama of Takara Tomy noted that the creation of Micro Pets took over two years of dedicated work, merging their long-established expertise in toy technology with Moose Toys’ creativity. He expressed his excitement about reintroducing Micro Pets to the world after 20 years, aiming to showcase a new interpretation of Japan's Kawaii culture on a global scale.

Ronnie Frankowski, CEO of Moose Toys, shared his enthusiasm for collaborating on this project, celebrating the shared values and traditions that birthed this joyful initiative. He sees the Micro Pets as a project that celebrates playfulness and culture, keen to inspire the young generations globally.

Key Features of Micro Pets

- Compact Size: Measuring approximately 6 cm long and boasting over 50 unique functionalities, including sounds, movements, and reactions.
- Interactive Requests: Micro Pets will express desires such as wanting to chat or needing a bathroom break. Responding to these requests helps them level up and unlock new abilities, indicated by color changes in their LED heads!
- Understanding Micro Pet Language: Phrases like “TALKO!” or “CHARGO!” are part of their whimsical vocabulary. As users care for them, they will gradually understand what their Micro Pet is communicating.
- Virtual World in Roblox: As an innovative twist, a virtual space for Micro Pets will debut on the gaming platform Roblox in December 2025. Players can explore a colorful map and seek out hidden Micro Pets. This exciting collaboration will allow players to experience the Micro Pet universe even before the official release.

Product Details

- Product Name: Micro Pets (Three types: Cat, Puppy, Bunny)
- Release Date: December 27, 2025
- Retail Price: 2,498 yen each (tax included)
- Target Age: 4 years and older
- Contents: Each set includes a Micro Pet, an instruction manual, a guide for easy play, and a toilet case.
- Dimensions of Package: Approximately W105 x H110 x D50 mm
- Body Size: Approximately W65 x H35 x D40 mm (for the Cat version)
- Battery Type: 3 LR44 button batteries included
- Available Locations: This product will be available at toy specialty stores, department stores, mass retailers, online shops, and the Takara Tomy official shopping website (takaratomymall.jp).