#USA #New York #AI Innovation #reward #Rezolve AI

Rezolve Ai's Strategic Acquisition of Reward

In a significant move aimed at revolutionizing the banking and commerce sectors, Rezolve Ai, a global leader in AI-driven commerce solutions, has announced its acquisition of Reward, a prominent player in customer engagement and commercial media, for $230 million in cash. This acquisition, finalized on February 12, 2026, is poised to create a unique blend of conversational commerce and media capabilities that could accelerate innovation in AI-powered financial services.

The Vision Behind the Acquisition

Gavin Dein, founder and Vice President of Reward, expressed pride in what the company has achieved and enthusiasm for its future within the Rezolve Ai family. Reward has made a mark by providing customers with over $2.5 billion in cash-back deals, while also contributing to charities and rewarding employees significantly. Dein's vision aligns closely with Rezolve Ai’s mission of integrating cutting-edge AI technology into everyday consumer interactions, making transactions more efficient and rewarding.

Uniting Conversational Commerce with Customer Engagement

The acquisition allows for the unprecedented fusion of Reward's expertise in customer engagement with Rezolve Ai's conversational commerce platform. For the first time, media commerce and conversational commerce will operate on a unified AI infrastructure. This integration will enable brands to transition smoothly from the initial discovery of products to personalized conversations that guide consumers through to the purchasing stage, all while tracking outcomes against actual spending.

By combining Reward's deep understanding of transactional processes and its trusted engagement channels with Rezolve Ai's real-time conversational commerce capabilities, the newly formed entity is positioned to enhance the consumer journey significantly. This strategic move allows brands to engage with banking customers precisely when they are most inclined to make a purchase.

A Multi-National Platform Supporting Global Adoption

The joint capabilities of Rezolve Ai and Reward are designed for scalability and global reach. With established partnerships with major banks and retailers across the UK, Europe, the Middle East, and Asia, the newly merged entity aims to facilitate the worldwide adoption of AI-driven commerce in retail and integrated finance environments.

CEO Daniel M. Wagner of Rezolve Ai emphasized that Reward represents a scalable and revenue-generating platform that sits at the heart of AI-driven commerce. This integration not only strengthens the core strategy of AI-based commerce but also deepens Rezolve’s presence in daily consumer spending through strategic alliances with banks, retailers, and payment networks.

Future Directions and Market Expansion

As the combined entity moves forward, Jamie Samaha, general manager of Reward, highlighted that joining forces with Rezolve Ai serves as a robust validation of their unique commercial offering. The collaboration aims to deliver highly personalized content at critical moments, transforming mere browsing into measurable sales, while also enhancing their international market penetration, particularly in the Americas.

Reward's innovative approach has already enabled it to operate in over 15 markets, where it leverages technology, data knowledge, and digital marketing to provide richer customer experiences and measurable sales growth. Backed by significant data institutions such as Experian and TransUnion, the company is well-poised to reach its ambitious target of $4 billion in cash-back offers by 2030.

Conclusion

The acquisition of Reward by Rezolve Ai marks a pivotal shift in the banking and commerce landscape, with the potential to redefine how consumers interact with brands. By harnessing AI capabilities, the newly formed organization is set to create a seamless, engaging, and rewarding shopping experience, benefitting both consumers and businesses in the evolving digital marketplace. As they continue to innovate and expand, stakeholders will be watching closely to see how this integration transforms the industry landscape moving forward.