#Japan #Minato #BtoB Marketing #b-growth #b-growth Creative

b-growth Creative: A New Era of BtoB Content Production

Starting January 2026, b-growth Inc., based in Minato, Tokyo and led by CEO Masaru Hishinuma, will launch its innovative content production service tailored specifically for BtoB companies, named b-growth Creative. This groundbreaking service is designed to support businesses in strategizing and executing effective content marketing campaigns.

The Concept Behind b-growth Creative

The initiative arose from direct feedback and support efforts directed at BtoB companies, which revealed widespread challenges in content production. Common hurdles identified include:

• - Limited internal resources resulting in delays and unmet deadlines for creative outputs.
• - New creative projects, such as those for A/B testing, being deprioritized due to time constraints.
• - A disconnect between marketing strategy and content production, leading to inconsistencies in the outputs.
• - The absence of guidance on defining necessary specifications for content creation.

With the advent of advanced AI technology that lowers production barriers, the focus has shifted to crafting effective concepts for communication—thus making the content's objectives even more critical for marketing success. b-growth Creative aims to bridge this gap by enabling BtoB marketers to define requirements while optimally leveraging both AI capabilities and production resources for timely and impactful content delivery.

Key Features of b-growth Creative

The service stands out with the following characteristics:

1. Fully Customized Production Framework

Instead of adhering to fixed packages, b-growth Creative offers a fully customizable production system that aligns with specific project goals, budgets, and deadlines. Depending on client needs, collaborations can include:

• - Speed and Cost Efficiency: Leveraging AI tools for image and video production, and partnering with AI-centric creative firms.
• - High Quality Expression: Collaborating with web and video production firms to ensure optimum quality.
• - Budget-Conscious Approaches: Utilizing generative AI tools and freelance creators to manage costs, allowing for flexible spot engagements like editing or design on demand.

By continuously optimizing production elements such as content, structure, and costs, b-growth Creative effectively addresses diverse client needs in a manner that traditional agency packages often cannot.

2. Thorough Requirement Definition Led by BtoB Marketers

Prior to any creative work, b-growth seeks to define the requirements based on marketing viewpoints that consider the unique characteristics of the BtoB buying process. This involves answering essential questions such as:

• - Who are we communicating to? (e.g., decision-makers, stakeholders)
• - What are we communicating? (e.g., problem-solving aspects, competitive advantages)
• - At what stage of consideration is our audience? (e.g., awareness, comparison)

This rigorous requirement gathering not only minimizes communication costs but prevents issues like producing unused or misunderstood content. Moreover, the process includes planning for future operational and performance validations, ensuring that the outputs lead to real results like lead acquisition and sales conversion.

3. Commitment to Achieving Results with 'Understanding Design'

Acknowledging that content serves merely as a means to an end, b-growth Creative prioritizes key performance indicators that drive business growth, including:

• - Improvement in deal conversion and reduced lead acquisition costs.
• - Decreased sales explanation costs.
• - Enhanced ad CTR and CVR.

By engaging professionals with BtoB marketing experience, the focus remains on producing content that leads to tangible outcomes such as sales and lead generation.

Diverse Content Adaptations

b-growth Creative can tailor content for various objectives:

• - Awareness and Interest: Ad banners, landing pages, short videos, event promotional videos.
• - Facilitating Consideration: Product introduction videos, white papers, case studies, brochures.
• - Branding Initiatives: Company mission videos, recruitment branding, owned media articles.

Insights from CEO Masaru Hishinuma

Masaru Hishinuma emphasizes the importance of creativity in the era of generative AI, stating that while the quantity of generated content is significantly increasing, the essence of creative endeavors remains intact: focusing on service comprehension and facilitating informed decision-making.

He notes, "b-growth Creative harnesses our network of creative professionals and seamlessly combines it with AI resources, ensuring that we deliver content that helps customers understand exactly what they need to do—prompting them towards action. Our goal is to support businesses in achieving growth through impactful communication."

As b-growth prepares to enhance the BtoB marketing landscape further, it promises to provide services of substantial value for both companies and creators looking to excel in this rapidly evolving market.

About b-growth and BtoB Marketing Research Society

b-growth Inc. offers a wide range of services aimed at addressing BtoB client challenges, including:

• - BtoB growth support services with outsourced marketers (b-growth Pro)
• - BtoB marketing specialists’ agent services (b-growth Agent)
• - Advertising operation services focused on BtoB (b-growth AdMaster)
• - High-quality content production services (b-growth Creative)

The BtoB Marketing Research Society provides an integrated community for BtoB marketing professionals to gain valuable insights, networking opportunities, and resources which help uplift the entire BtoB marketing sector through both online and offline platforms.

Stay tuned for updates and more details as b-growth Creative readies itself to make waves in BtoB content production!

For interviews or requests for information regarding b-growth and the BtoB Marketing Research Society, feel free to reach out at any time.