#Japan #Visa #Tokyo #Touch Payment #Cashback Campaign

Visa Launches Nationwide Cashless Promotion

Visa Japan is officially stepping up its cashless payment initiative with the launch of the "Smartphone Touch Visa Discount Campaign," starting February 10, 2026, and running until April 30, 2026. This project marks the first phase of the cashless promotion aimed at enhancing consumer and merchant experiences with seamless, safe, and convenient payments.

During this campaign, participants can earn cashback for utilizing Visa touch payments through smartphones. Details include a chance to win up to 500 yen in cashback every time they make a purchase of 1,000 yen or more (tax inclusive) with a registered Visa card. By joining this campaign, consumers can enjoy an affordable and secure payment experience using their smartphones.

Visa's dedication to promoting cashless transactions was previously showcased in its "Osaka Area Promotion Project," where campaigns for touch payments were actively implemented in local supermarkets, restaurants, and public transport. This initiative resulted in a staggering rise of over 100% in active Visa cards using touch payments in Osaka, marking a significant shift well above the national average increase of 60%. This success has provided Visa with valuable insights that will now be applied nationally to drive further growth in cashless transactions across Japan.

Campaign Overview

• - Campaign Name: Smartphone Touch Visa Discount Campaign!
• - Duration: February 10, 2026 - April 30, 2026 (subject to early termination)

How It Works

During the campaign period, consumers can participate in the Visa cashback opportunity (Visa discount chance) by utilizing a registered Visa card for touch payments. Each transaction of 1,000 yen or more enables them to enter a draw for the following cashback prizes:

• - 1st Prize: 500 yen (10% chance of winning)
• - 2nd Prize: 150 yen (30% chance of winning)
• - 3rd Prize: 100 yen (60% chance of winning)

To strengthen participation, users must register their email address and card numbers prior to entering the Visa discount chance. The promotion also extends to wearable devices, such as smartwatches, that can process these transactions.

Eligible merchants include all nationwide establishments capable of handling Visa touch payments via smartphones. It's essential to note that participants must respond to the draw notification email within 240 hours after distribution to qualify for the draw. Each Visa card allows a maximum of 100 entries.

For more detailed information about the Smartphone Touch Visa Discount Campaign, visit Visa's official site.

About Visa

As a global leader in electronic payments, Visa connects consumers, businesses, financial institutions, and governments across over 200 countries and regions through innovative payment solutions. Visa’s mission is to create the most advanced, convenient, reliable, and secure payment network to foster economic prosperity not just for individuals but also for businesses and governments worldwide. We believe that an inclusive economy significantly improves lives and builds access to the future of payment solutions. For more details, visit Visa.com (English) or www.visa.co.jp (Japanese).