Introducing BIOHEAL BOH: New Campaign with Mai Shiraishi to Launch in Japan

Bioheal Boh Campaign Featuring Mai Shiraishi

Bioheal Boh, a high-performance skincare brand from Korea's Olive Young, is set to launch a new promotional campaign beginning February 19, 2026. The campaign will prominently feature actor and model Mai Shiraishi, who has become a household name in Japan. Known for her beauty and charm, Shiraishi has transitioned from an idol in her teens to a beloved actress at the age of 33, representing an evolution into adulthood and becoming a prominent beauty icon in Japan.

The new campaign will include video content highlighting Bioheal Boh's upcoming product line, the NAD Priscell™ series, which is set for release on March 20, 2026. The concept of the campaign is centered on “Let's Make Our Skin Shine,” delivering the intrinsic glow that comes from within, a key feature of the NAD ingredient. The video aims to celebrate Shiraishi's journey and her understanding of skin aging, while promoting the importance of age-appropriate skincare.

Meet Mai Shiraishi

Mai Shiraishi was born on August 20, 1992, and rose to fame in 2011 as one of the first-generation members of the idol group Nogizaka46. After leaving the group in 2020, she made her mark as an actress and model, featuring in several popular TV dramas and films such as "The Last Appraiser" and "Holy Men vs. Demon Legion". Today, she is recognized not just for her talent but also as a beauty standard in the industry.

The New NAD Priscell™ Series

The upcoming NAD Priscell™ product line harnesses the power of NAD (Nicotinamide Adenine Dinucleotide), a vital coenzyme produced in the body, which has gained attention in the beauty industry for its potential benefits in skincare. As we age, NAD levels tend to decline, impacting the skin's elasticity and overall radiance. The series, enhanced with Bioheal Boh’s proprietary NAD Priscell™ ingredient, is designed to deliver sophisticated hydration and shine to the skin, replicating the fresh look one might achieve after a professional skincare treatment.

The NAD Priscell™ series is set to launch on March 20, and promises to address concerns related to dryness and skin elasticity, providing a luxurious glow that mirrors a well-managed skincare routine.

About BIOHEAL BOH

Bioheal Boh operates under the OLIVE YOUNG brand in Korea, which is one of the leading names in K-beauty retail. This brand is built on the principles of scientific research and has developed a unique skincare line that targets the skin’s natural healing abilities through advanced technology and ingredients. With a commitment to quality and efficacy, the brand offers thoughtful skincare solutions that go beyond temporary fixes.

Further Insights on CJ OLIVE YOUNG

Since its first outlet opened in 1999, Olive Young has expanded to over 1,300 stores across South Korea. As the largest health and beauty store chain in the country, it has also ventured into online sales and introduced several proprietary brands across different beauty categories, ensuring high-quality yet affordable products. The company's vision has always focused on curating health-conscious beauty, reinforcing its position as a key player in the K-beauty movement.