#Japan #LIFULL #Tokachi #Solpleza

LIFULL and Solpleza Innovations Partner to Revitalize Tokachi Region

In an exciting development for the Tokachi region of Hokkaido, LIFULL Inc., a company dedicated to solving social issues through its business endeavors, has signed a partnership agreement with Solpleza Innovations, the operator of the local futsal team, Solpleza Tokachi. This agreement, named the 'Tokachi Community Revitalization Partnership Agreement,' was formalized on November 17, 2025, with the primary aim of fostering sustainable development and enhancing community engagement in the area.

Background of the Agreement

The Tokachi region is facing several challenges, including population decline, youth outmigration, and an increasing number of vacant houses. However, it is also blessed with rich natural resources, a unique food culture, and strong community ties fostered through sports. These strengths offer a solid foundation for revitalization. LIFULL has been proactive in promoting relocation and dual residence initiatives through national vacant house banks, striving to create new human connections within the community.

On the other hand, Solpleza has contributed to community development by nurturing local talent and youth through sports, while also providing educational support and engagement in regional events. The newly formed partnership aims to combine these strengths, enabling newcomers and residents to participate in community activities through sports, thus leading to a cycle of settlement and regional development.

Key Components of the Partnership

The partnership focuses on several key initiatives:

• - Development of Local Talent and Career Support: Enhancing the capabilities of local individuals to contribute to their communities.
• - Promotion of Relocation Using Vacant Houses: Encouraging people to move to the area, utilizing the existing vacant properties effectively.
• - Networking with Local Enterprises and Institutions: Building a strong framework connecting businesses, schools, and organizations to encourage collaborative regional growth.
• - Launch of Local Enterprises and Demonstration Projects: Supporting entrepreneurship and innovation rooted in the community.

Future Prospects

Both organizations plan to work closely with local government bodies, educational institutions, and sports organizations to establish concrete initiatives rooted in the community. The ultimate goal is to fuse the connections that sports foster with the housing insights that LIFULL has developed over the years, laying the groundwork for a model that can be replicated in other regions across the country.

Voices from Leadership

Koya Okubo, CEO of Solpleza Innovations:
“I am truly honored to establish this partnership with LIFULL focused on regional revitalization. Sports have immense potential to connect people, invigorate communities, and nurture a spirit of challenge. By integrating LIFULL’s knowledge with our community-centered initiatives, we aspire to create an environment that fosters the dreams of our children and stimulates regional economies.”

Yuji Masuda, CEO of LIFULL Local Revitalization Division:
“LIFULL has been addressing regional issues, particularly in the areas of vacant houses and relocation. The Tokachi region, while rich in natural and cultural assets, shares common challenges faced by many local governments, such as declining population and housing issues. Through this partnership with Solpleza Innovations, we believe we can combine our networks and expertise to drive further revitalization and sustainable development in Tokachi.”

About LIFULL

(LIFULL Inc., TSE Prime: 2120, Website)
LIFULL is dedicated to making every life 'FULL' by addressing personal challenges and societal issues through its business operations. The company, beyond its core business divisions including real estate services and vacant house revitalization, aims to create a society where each individual's life is filled with safety and joy, expanding its reach across various domains.