Kampgrounds of America Report Highlights Recent Strengths in Camping Trends and Affordability

The Resilience of Camping Amid Changing Times

In recent years, especially following the COVID-19 pandemic, the camping industry has undergone substantial transformation. The latest Camping & Outdoor Hospitality Report by Kampgrounds of America (KOA) sheds light on this resilience, emphasizing the increasing popularity of this cost-effective travel option.

According to KOA’s president and CEO, Toby O'Rourke, today, one in four leisure travelers identifies as a camper. This statistic illustrates the growth in camping participation seen over the past five years. Although there was a slight decrease in camping activity year-over-year, a resurgence is anticipated, particularly as a majority (72%) of campers view camping as the most economical means of traveling.

Key Findings of the Report

The report reveals several significant insights: 11 million new households engaged in camping in 2024 compared to 2019, highlighting a notable evolution. New campers accounted for about 5% of all campers in 2024, remaining consistent with the figures from 2019. However, these newcomers are generally younger and prefer campgrounds equipped with various amenities, often opting for private sites or glamping experiences over the traditional rustic camping locations.

In terms of preferences, 62% of campers gravitate towards short weekend escapes, with a notable 44% choosing locations closer to home. It’s also clear that nostalgia plays a role, with approximately 26% of campers eager to reconnect with family traditions such as enjoying campfire stories and making s'mores. This desire for connection underlines the emotional significance camping holds in many families.

Economic Impact of Camping

Camping spending is on the rise, having reached $61 billion in 2024, thus making a considerable contribution to local economies. Daily spending per household has risen to $200, up $43 from the previous year. Interestingly, glampers and Gen Z campers are among the highest spenders in this demographic, averaging $251 and $266 daily, respectively.

While rising travel costs have discouraged some, 80% of campers remain undeterred, preferring to embrace low-cost activities. For instance, campfires, hiking, and nature walks have become increasingly prioritized over more expensive outings.

Despite economic uncertainties, 65% of campers signal their intention to maintain or increase their travel budgets compared to last year. However, Canadians appear less optimistic about their spending plans, with 31% indicating a preference for reduced travel expenses, compared to 24% in the United States.

A Focus on Unique Experiences

Both campers and leisure travelers are leaning towards experiences that foster well-being and a slower pace of life. The report reveals a significant trend: 57% of campers and 53% of leisure travelers note that spending time near water bodies significantly enhances their overall well-being. Furthermore, 2024 saw a rise in solo camping, with one in five campers embarking on their first solo outing, particularly among Gen Z and Millennials who are increasingly interested in these solo adventures.

Camping is recognized not only as a solo or couple's activity but as a multi-generational one. About 33% of campers find that camping with children is more relaxing compared to other travel forms, and 22% are camping with extended family.

As Toby O'Rourke puts it, "This year’s report highlights a dynamic reset in the camping landscape, where the synergy between new campers and seasoned enthusiasts pushes the boundaries of outdoor travel. As people seek flexible, experience-driven outdoor adventures, the camping sector is transforming into a diverse, accessible option for everyone."

Looking Ahead

The Camping & Outdoor Hospitality Report underscores the camping industry's relevance, particularly in maintaining well-being during challenging times. The insights from this report reveal that the outdoor hospitality sector continues to be a pillar of strength and a valuable contributor to local communities. For the full report, visit KOA.com.

Methodology

The findings are based on a total of 4,119 surveys from a random sample of households in the U.S. and Canada. This comprehensive analysis aims to provide a detailed picture of the camping market and its evolution over time.

Whether you are a veteran camper or considering your first trip, the findings from this report provide important insights into why camping remains a favored choice for many seeking both adventure and affordability.