#United States #Kissimmee #Tourism Industry #Sojern #Destinations Board

Sojern's Destinations Advisory Board Expands

Introduction

In an exciting development for the hospitality marketing sector, Sojern recently introduced new members to its 2025 Destinations Advisory Board during a meeting in Kissimmee, Florida. As a leading platform focused on enhancing the travel industry, Sojern's initiative aims to strengthen collaborations among destination experts across North America.

Event Highlights

The advisory board session, held in partnership with Brett Laiken, CMO of VISIT FLORIDA, welcomed influential leaders in the tourism industry. Laiken emphasized the importance of targeted digital advertising campaigns facilitated by Sojern, which aim to increase visitor traffic and enhance the economic impact of tourism throughout Florida. The partnership's data-driven approach aims to effectively draw in new travelers by highlighting the state’s diverse offerings and innovative solutions in destination marketing.

Key Insights from the Board Meeting

Stephanie Dunford, Commercial Director for US Destinations & Attractions at Sojern, remarked on the privilege of collaborating with the board members. The discussions spanned crucial topics such as AI advancements, sustainability practices, and the international political climate's impact on global travel. Each expert contributed valuable insights into the pressing challenges faced by the industry today and proposed forward-thinking solutions, ensuring that destination marketing continues to evolve.

New Members Introduction

Among the newly appointed members are:

• - Justin Bresler, CMO and VP of Marketing & Business Development, Visit Denver
• - Jeremy Chase, Tourism Marketing Administrator, Idaho Commerce
• - Tom Loftus, VP of Marketing, Richmond Region Tourism
• - Cody Chomiak, VP of Marketing, Travel Manitoba (Canada)
• - Jamari Douglas, VP of Marketing, PR & Communications, Bermuda Tourism Authority

These new appointments complement the existing board members, which include notable figures such as Brett Laiken from VISIT FLORIDA and Cory Jobe, President & CEO of Great Rivers & Routes Tourism Bureau. Together, they will work to address the unique challenges faced by destination marketers while enhancing collaborative opportunities throughout the industry.

Sojern's Commitment to the Industry

Sojern's dedication to empowering destinations stems from a clear understanding of the issues facing tourism agencies. With a focus on understanding traveler behavior, the company plans to enhance its platform offerings by merging cutting-edge technology with traditional marketing strategies. This join effort aims to identify and engage target audiences effectively, as well as providing insights into community engagement.

Future Initiatives

Looking ahead, Sojern has announced its plans to expand its Destinations Advisory Board into Europe later this year, further committing to the growth of its services in the European travel market. This strategic expansion signifies Sojern’s role as a fundamental partner for Destination Marketing Organizations (DMOs) worldwide, as they navigate the ever-evolving tourism landscape.

Conclusion

In conclusion, with the new additions to its Destinations Advisory Board, Sojern is poised to continue shaping the future of destination marketing. By leveraging the collective expertise of its board members, Sojern is committed to providing innovative solutions that not only drive tourism growth in various locations, including Florida and beyond, but also contribute to the overall prosperity of the global travel industry.