#Spain #Wyndham #Super 8 #Soliteight #Leiria

Wyndham and Soliteight: A New Era for Budget Hospitality in Iberia

Wyndham Hotels & Resorts, the largest hotel franchising company globally, has entered into a strategic partnership with Soliteight Hotel Projects SA to bring the highly regarded Super 8® by Wyndham brand to Spain and Portugal. This collaboration will see the development and opening of 40 new Super 8 hotels over the next ten years, a move designed to tap into the burgeoning tourism market in these countries.

Meeting Rising Demand for Affordable Accommodations

Both Spain and Portugal are witnessing a surge in tourism. In 2024, Spain welcomed a record 94 million international visitors, while Portugal’s tourism numbers also experienced remarkable growth. As awareness of these countries' natural beauty and rich culture spreads, there is an acute need for high-quality yet affordable accommodations.

The introduction of Super 8 hotels is timely. Positioned as a value-driven choice, the brand caters to budget-conscious travelers seeking dependable hospitality experiences without compromising quality. Currently, Wyndham operates 14 Super 8 hotels across Europe, the Middle East, and Africa (EMEA), including locations in Germany and the UK.

The first Super 8 hotel, slated to open in Leiria, Portugal, is projected for the fourth quarter of 2027, with further developments planned for prime locations in both countries. This includes key travel hubs like airports and vibrant retail areas, ensuring easy access for tourists and business travelers alike.

Building on Sustainable Growth

Many new properties will utilize innovative, modular construction methods designed for efficiency and sustainability, staying aligned with Super 8's commitment to quality and environmental responsibility. Dimitris Manikis, President of EMEA at Wyndham, emphasized how important it is to address the growing demand for economical, good-quality travel options in Southern Europe.

The Role of Soliteight

As the exclusive developer for Super 8 in Iberia, Soliteight brings a wealth of experience in hotel development and investment. The firm focuses on creating projects that adhere to global standards, ensuring comfort and value for travelers. Rui Alpalhão, Chief Executive at Soliteight, mentioned, “Spain and Portugal currently lack sufficient branded economy options, representing a 10% gap in budget brand penetration.”

This partnership aims to fill that gap by offering a compelling alternative to both domestic and international visitors.

Leveraging the Wyndham Advantage

Franchisees like Soliteight benefit significantly from the resources that come with the Wyndham franchise. Wyndham Hotels & Resorts continues to invest in technology and marketing, totaling nearly $350 million over the last six years. Each franchisee gains access to cutting-edge management systems and customer engagement tools, bolstering their operational efficiency.

Wyndham Rewards, a highly acclaimed loyalty program with approximately 114 million enrolled members, helps enhance guest experience and loyalty, driving repeat business across its global portfolio.

Conclusion

With plans to unveil 40 new Super 8 hotels across Spain and Portugal, Wyndham is poised to revolutionize the budget accommodation landscape in these regions. By focusing on quality, comfort, affordability, and sustainability, the partnership with Soliteight is set to meet the evolving demands of travelers in one of Europe's most popular destinations. As both economies continue to grow, so too does the potential for the Super 8 brand to thrive in this dynamic market.