#London #United Kingdom #AI Technology #Infosys #LTA

Infosys and LTA Establish a Groundbreaking Collaboration

In a significant move for the world of tennis, Infosys, a leader in next-gen digital services, has officially partnered with the Lawn Tennis Association (LTA). This partnership aims to revolutionize the fan experience and player performance analysis at the historic HSBC Championships held at the iconic Queens Club in London. This collaboration marks a new era in tennis, leveraging Infosys's technological expertise to enhance how the sport is experienced by fans and players alike.

The relationship between Infosys and the LTA extends beyond mere collaboration; it's set to redefine the tournament landscape. As the official AI and innovation partner for the HSBC Championships, Infosys will utilize its advanced AI platform, Infosys Topaz, to provide detailed analytics about player performance. Additionally, the initiative aims to create immersive and interactive fan experiences that will elevate events at Queens Club to unprecedented levels.

A Legacy of Innovation in Tennis

Infosys is not new to the tennis scene; they have been integral to the success of major international events like the Australian Open and Roland-Garros, collaborating closely with the Association of Tennis Professionals (ATP) and the International Tennis Hall of Fame. The extension of this partnership to include the LTA and the HSBC Championships, a tournament with a rich history of over 136 years, is not only a testament to Infosys's commitment to advancing tennis but also signifies a critical milestone in the sport's evolution.

This year’s competition holds particular significance: for the first time in over half a century, both men's (ATP 500) and women's (WTA 500) tournaments will be held within the championship, highlighting the growing importance and recognition of women's tennis. As Chris Pollard, the Managing Director of Commercial Operations at LTA, stated, the dual tournaments are an essential step toward evolving the HSBC Championships. The integration of Infosys’s technology plays a pivotal role in enhancing this experience for fans and players alike.

Technology Meets Tradition

Infosys Topaz will enable real-time insights and interactive elements that promise unforgettable experiences for attendees at the tournament. These innovations aim to amplify audience engagement, ensuring fans are not just spectators but active participants in the excitement of the matches.

Moreover, the partnership will focus on sustainability and community-driven initiatives, using digital platforms to foster long-term contributions that resonate beyond the tournament. This commitment to social responsibility aligns closely with both organizations' visions of making tennis more inclusive and accessible.

Sumit Virmani, Executive Vice President and Chief Marketing Officer of Infosys, expressed excitement about leveraging technology to enhance the legendary Queens Club experience. He stated, “Having been committed to the digital transformation in tennis for over a decade, we are thrilled to shape the HSBC Championships, in partnership with LTA, through AI and digital innovations. Our comprehensive, AI-driven technology suite aims to elevate both player experiences and fan interactions at this historic tournament.”

Looking Ahead

As the world watches, this strategic partnership is set to not only transform the tournament experience but also inspire future collaborations in sports technology. The infusion of cutting-edge technology with a rich historical context will pave the way for innovative approaches in tennis, setting a precedent for sporting events around the globe.

About Infosys

Infosys stands as a global beacon in digital services and consulting, employing over 300,000 professionals dedicated to harnessing human potential and driving growth. With more than four decades of expertise in managing global enterprises’ complexities, Infosys is positioned to lead clients through their digital transformations powered by cloud and AI. Their commitment to a sustainable and inclusive workplace reflects in their diverse talent pool and governance practices.

For further insights into how Infosys can aid in navigating digital transformation, visit www.infosys.com.

About the LTA

As the governing body for tennis in Great Britain, the LTA’s mission is to develop tennis from grassroots to the professional level. With the vision of