Team Velocity Partners with BMW of North America
Team Velocity has recently been awarded the status of official creative agency by BMW of North America, a significant move that will enhance the marketing efforts of BMW retailers at Tier 2 and Tier 3 levels throughout the United States. This partnership represents not just a collaboration in marketing but signals a deeper integration of advanced technology with traditional automotive retail practices.
Expanding Creative Opportunities
The essence of this partnership is to provide tailored creative assets aimed at improving marketing effectiveness for BMW retailers. Team Velocity will deliver a variety of dynamic creative materials across multiple marketing channels. This will enable BMW dealers to effectively promote their monthly offers, urgent programs, and incentives, whether for new vehicles or certified pre-owned options.
Lyndsey Rodriguez, the Executive Vice President of OEM and Enterprise at Team Velocity, expressed enthusiasm about this collaboration: "It's an honor to be selected as the official provider for BMW of North America's Tier 2 and Tier 3 custom monthly offers creative. Our dedicated team is committed to producing high-quality, customized creative that meets the specific needs of each retailer."
The introduction of this custom creative program is designed to empower retailers with immediate access to a comprehensive array of marketing assets.
Access to Comprehensive Asset Library
The services provided by Team Velocity include:
- - An extensive asset library featuring creative content for various campaigns, website banners, and special promotions like military and college offers.
- - Multi-channel asset coverage, ensuring that content is readily available for websites, social media, and video formats.
- - A streamlined platform that allows retailers to easily view, download, and utilize brand-approved marketing materials.
Transforming the Consumer Experience
At the core of Team Velocity's mission is the commitment to revolutionize the automotive industry through technology that enhances the car-buying experience. Their flagship product, the Apollo Customer Experience Platform, is designed to digitalize every step of a customer’s journey, from initial engagement to the final transaction. This advanced platform allows automotive dealers to not only engage consumers effectively but also to measure and optimize their marketing efforts.
With hyper-personalized campaigns tailored to meet consumer preferences, Team Velocity aims to maximize return on investment (ROI) for dealerships. Their approach is particularly targeted at making the buying experience smoother and more transparent, which aligns perfectly with the high standards and quality associated with the BMW brand.
Looking Ahead
This partnership between Team Velocity and BMW of North America is expected to redefine automotive marketing strategies in the U.S. vehicle retail sector. As they move forward, both organizations are enthusiastic about the benefits this collaboration will yield not only for marketing but also in shaping how dealers interact with customers.
For further information on Team Velocity and their innovative marketing solutions, please visit
Team Velocity Marketing. This new partnership is a promising step towards a more integrated and efficient automotive retail environment, setting the stage for enhanced customer experiences nationwide.