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Verato's Remarkable Achievement in Healthcare Innovation

Verato, known for its expertise in identity intelligence, has recently been awarded the prestigious Fierce Healthcare Innovation Award 2025 for its pioneering Verato hMDM® solution. This recognition underscores the transformative impact of Verato's technologies in the healthcare sector, focusing on enhancing patient experiences and improving operational efficiencies.

What is Verato hMDM®?

Verato hMDM® is the first purpose-built, cloud-native Master Data Management (MDM) system specifically designed for healthcare applications. It facilitates a comprehensive 360-degree view of patients, providers, and communities, ensuring that healthcare organizations can unify fragmented data. By utilizing referential matching, real-time identity verification, and AI-driven governance, hMDM® enhances the capability to eliminate data duplicates and improve analytics and interoperability.

The solution's innovative approach not only streamlines data processes but also helps in cost reduction and patient engagement—key factors highlighted by the award’s criteria. As Clay Ritchey, Verato’s CEO, noted, their product enables organizations to pursue seamless interoperability, critical in today’s data-driven healthcare landscape.

Response from Industry Leaders

Industry reactions to Verato's recognition have been overwhelmingly positive. Ken Chandler, CEO of Opala, emphasized that Verato hMDM® sets the benchmark for trusted identity resolution, which is essential for building comprehensive and long-lasting patient records. Such advancements are crucial for allowing healthcare providers to confidently share patient information across systems, ultimately enhancing the quality of care delivered.

Rebecca Willumson, SVP and Publisher of Fierce Biotech and Fierce Pharma, remarked on how this year’s award winners reflect the spirit of innovation that is crucial for improving patient outcomes. The recognition of Verato highlights the key role that innovative technology plays in modern healthcare.

The Impact on Healthcare Organizations

The versatility of Verato hMDM® is evidenced by its adoption among over 90 leading healthcare organizations, including names like Banner Health, Northwell Health, and Texas Health Resources. These organizations have turned to Verato to accelerate data-driven transformation efforts, aiming to enhance patient experiences significantly and unlock valuable clinical and operational insights.

About Fierce Healthcare

Fierce Healthcare is a respected provider of news at the juncture of healthcare business and policy, delivering breaking news and exclusive content that offers greater insight into industry trends. It encompasses various segments, including Fierce Health Payer, Fierce Health IT, and more, making it a vital resource for healthcare professionals.

About Verato

Verato is revolutionizing master data management with its MDM Cloud™ solution, promising unparalleled identity intelligence. It is committed to solving the critical issue of identifying individuals accurately within healthcare, thereby empowering organizations across various sectors, from healthcare to financial services. Verato's solutions cater to more than 75% of the U.S. population, providing a trusted identity source that holds immense potential for further innovation.

For more information about how Verato is changing the landscape of data management in healthcare, interested parties can visit verato.com.