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Meyocks Launches Meyocks Research + Insights

In a significant move to enhance the marketing landscape, Meyocks, a prominent branding and marketing agency, has inaugurated its new division, Meyocks Research + Insights. This venture aims to deliver both customizable and standard research solutions that enable businesses of various sizes to unveil actionable insights and make improved strategic decisions.

Kelly Ferguson, the president and CEO of Meyocks, shared the enthusiasm surrounding this launch, stating, "For over 40 years, Meyocks has been committed to helping clients expand through creative strategies and innovative market activations. The establishment of Meyocks Research + Insights builds upon our extensive experience and elevates our capabilities in research and strategy. We are presenting an innovative research approach that uncovers dependable, actionable insights, contributing to the growth of brands across diverse industries."

Meyocks Research + Insights is crafted to cater to organizations looking for research that is not only approachable and agile but also results-oriented. In a realm often characterized by complexity, the firm seeks to simplify data interpretation by transforming raw information into practical insights that can influence real-world decisions.

Differentiating Factors

Beth Ann Boyd, the vice president of digital delivery at Meyocks, emphasized the distinctive methodology employed by the firm, stating, "Our unique approach to working with brands and translating insights differentiates us from conventional marketing research firms. Our vision is to provide a quicker, more intuitive means for brands to unveil the insights they genuinely require. As professionals within the marketing arena, we recognize the critical role that research plays in fostering clarity and informed decision-making."

This newly formed entity is spearheaded by an experienced team that includes Dr. Whitney Hayes, a senior market research strategist, along with researchers, data scientists, and analysts who collaborate to help organizations obtain clarity through varied offerings—from customized studies to quick-turn solutions.

Features of Meyocks Research + Insights

One of the noteworthy features of the Meyocks Research + Insights is its ability to seamlessly integrate with brand strategy, ensuring that every insight derived is viewed through a strategic lens, facilitating direct translation into actionable steps. The offerings include:

• - Rapid Research: Pre-packaged surveys that provide affordable insights starting at $6,000, delivered within a time frame of two to three weeks, covering various areas such as customer studies, brand health assessments, creative testing, and package design evaluations.
• - Custom Research: Tailored studies that revolve around specific business inquiries relating to consumer behavior, marketing and creative strategies, product and package design, and even employer branding.

Aligned with Meyocks' ethos of “giving a damn changes everything,” Meyocks Research + Insights adopts the agency's purpose-driven philosophy, transforming insights into opportunities. Brands interested in exploring or engaging with Meyocks Research + Insights can visit meyocksresearch.com to preview or download sample reports and case studies.

About Meyocks Research + Insights

Meyocks Research + Insights endeavors to make market research more accessible and actionable for every brand, merging data science and strategic know-how to provide both custom and off-the-shelf solutions that assist brands in turning raw data into strategic direction. As the research arm of Meyocks, this new venture aims to play a pivotal role in navigating brands towards success in their respective markets.

For more information about Meyocks and its innovative approaches, visit Meyocks.com to discover how their commitment to care can lead to substantive change in business outcomes.