#Japan #Tokyo #AI System #ABEJA #Fuji Television

ABEJA and Fuji Television Partner to Revolutionize Advertising with AI

In an exciting collaboration, ABEJA, a Tokyo-based technology company, has partnered with Fuji Television to create an advanced system known as the "AI Proposal System." This initiative aims to dramatically enhance the efficiency of their advertising sales teams by automating complex processes related to television commercial spot planning.

The Need for Efficiency in Advertising

Traditional methods of creating advertising schedules often rely on the experience and intuition of staff members, leading to inefficiencies and inconsistencies. Spot advertising, which refers to commercials aired during specific time slots set by the television station, is characterized by a multitude of variables. These include time preferences, target demographics, and audience engagement metrics, making the overall process complex and reliant on human expertise. Consequently, this has resulted in challenges surrounding expediency and accuracy in creating effective advertising plans.

Recognizing these hurdles, both ABEJA and Fuji Television identified the need for a system capable of eliminating dependency on individual experiences and improving workload efficiency.

Introducing the AI Proposal System

The newly developed AI Proposal System leverages ABEJA's Platform and over 50,000 historical data records from Fuji Television. By doing so, the system automates the proposal and adjustment processes of spot advertisements, significantly decreasing the workload of advertising sales teams. ABEJA commenced the system's development by thoroughly interviewing the involved team members to understand the entire workflow and requirements. This meticulous requirement-gathering process ensured the system could effectively mirror expert decision-making.

With real-time data integration, the AI Proposal System reflects inventory statuses, audience ratings, and programming trends, allowing it to adapt swiftly to advertisers’ specific preferences and historical patterns. This functionality results in tailored proposals that align with the unique needs of each client while encapsulating the essence of experienced staff's intuitive insights.

Furthermore, to ensure accurate and current planning, the system is integrated with the existing broadcasting operations, thus providing sales teams with up-to-date information at their fingertips.

A Collaborative Approach to AI

The operational framework of the AI Proposal System involves a unique approach termed "Human in the Loop". This methodology allows proposal outcomes generated by AI to be reviewed and refined by human operators, ensuring a continuous feedback loop. This collaboration aims to promote ongoing accuracy improvements while allowing the expertise and insights of experienced staff to inform and enhance the algorithm's output.

With the implementation of this system, ABEJA and Fuji Television anticipate reducing the time spent on TV commercial spot planning by approximately 7,500 hours each year. As a result, the freed-up time can be redirected toward strengthening engagement with advertisers and improving service quality, thereby enhancing overall customer satisfaction.

ABEJA's Vision for the Future

As ABEJA continues to collaborate with various industries, the company remains committed to driving innovation through human and AI collaboration. Their mission, "To implement a richer world," reflects their dedication to advancing the adoption of AI in critical business processes across diverse sectors.

About ABEJA

Founded in 2012 and headquartered in Minato, Tokyo, ABEJA is focused on supporting the integration of AI in mission-critical operations. The ABEJA Platform serves as a robust foundation for this goal, continually evolving through the incorporation of cutting-edge technologies, which enhances cooperative arrangements between human expertise and AI capabilities. With a steadfast commitment to transforming industrial structures through technology, ABEJA establishes a profound partnership with its client base, leading to successful implementations that showcase the power of AI.

For more information, visit ABEJA's official website.