#USA #Florida #Coca-Cola #Music Competition #Hard Rock Cafe

Hard Rock Cafe and Coca-Cola Launch Hard Rock Rising

In a remarkable collaboration, Hard Rock Cafe and Coca-Cola have unveiled Hard Rock Rising, a global music competition targeting emerging artists. This initiative spans across 64 Hard Rock Cafés in 34 countries, providing a lucrative platform for new musicians to kickstart their careers.

A Pathway for Emerging Talent

Facing the ever-changing music industry, emerging artists now have a chance to shine through opportunities like Hard Rock Rising. This competition offers an attractive grand prize, featuring a recording session at Coke Studio, $10,000, and a performance slot at Hard Rock Orlando.

The format of the competition will consist of a series of concerts held in participating cafes, where local fans can vote for their favorite artists. Ultimately, a winner will be selected by the Coke Studio team, bringing invaluable exposure and resources to their music career.

Significant Dates to Note

Artists are invited to submit their applications until August 18, with live performances scheduled for September 2, 9, 16, and 23. The world champion will be announced on October 5. This initiative reinforces Hard Rock Cafe's commitment to connecting people through music, supporting local artists through open mic events, and collecting memorabilia from pop culture.

Insights from Leaders

Eric Martino, President of Hard Rock Café and the Retail Division at Hard Rock International, emphasized the importance of this initiative, saying, "Hard Rock Rising continues our mission of providing emerging artists the opportunity to showcase their original music." He added that in collaboration with Coca-Cola, they aim to spotlight musicians within their communities, extending this recognition globally for the winner.

Award-winning producer Rob Rettberg, who leads the Coke Studio team, also shared his excitement, stating, "This partnership leverages the iconic scenes of Hard Rock while drawing on Coke Studio’s production expertise to elevate these talented musicians as the next generation of artists."

A Comprehensive Celebration

To enhance the excitement surrounding Hard Rock Rising, a limited-time menu featuring Coca-Cola cocktails will be introduced, along with merchandise available in Rock Shops and online. This music celebration extends beyond performances — Hard Rock is teaming up with Cult of Individuality, a streetwear brand rooted in music culture, to release a Hard Rock Rising t-shirt and a collaborative clothing collection.

Application Guidelines

Artists aiming to take center stage can apply by submitting two original songs by August 18. Detailed participation rules, contest specifics, and a list of participating cafés can be found at cafe.hardrock.com/hard-rock-rising.

Join this exciting journey of music and discovery, and let your artistic voice be heard on a global platform. Don't miss this chance to transform your dreams into reality!