#United States #Hershey's #Florham Park #New York Jets #Helix Wireless

New York Jets Announces New Partnerships in the UK

The New York Jets, one of the most storied franchises in the NFL, have taken a bold step towards expanding their international footprint. Announcing a series of new partnerships ahead of their much-anticipated London game against the Denver Broncos, the Jets are signaling a clear commitment to engaging with fans across the pond. This move comes as the franchise prepares for its game at the iconic Tottenham Hotspur Stadium on October 12.

Among the new partnerships, Helix Wireless, Hershey's, and Topman stand out as notable additions to the Jets' lineup of sponsors. Jeff Fernandez, Senior Vice President of Business Development + Ventures for the Jets, expressed pride in this collaboration, emphasizing the goal of creating an unforgettable fan experience in London. Helix Wireless, in particular, will play a significant role as the presenting partner of the Touchdown Tailgate event, which promises an all-encompassing experience for fans, featuring games, food, music, and merchandise.

Touchdown Tailgate Event

Scheduled for October 11 at Vinegar Yard, the Touchdown Tailgate will be a vibrant celebration for fans leading up to the game. Helix Wireless will not only be prominently featured in the event but also visible on player uniforms through a Practice Jersey Patch worn during the Jets' training sessions. As a US market partner, Helix Wireless is keen to extend its presence and influence with this UK initiative.

The partnership with Hershey's and Topman further amplifies the excitement surrounding the tailgate. Hershey's will host various Reese's-themed games and giveaways, ensuring that sweet treats and entertaining activities are at the forefront of the event. Meanwhile, Topman will set up a Green Carpet and a double-decker bus, providing a unique photo opportunity for fans eager to capture their Jets pride in a memorable way.

Nike's Continuing Support

Nike, a long-standing partner of the New York Jets, will also join in the festivities, enhancing the Touchdown Tailgate with a live customization activation. A local artist will paint exclusive Jets-themed designs on Nike Air Force 1s, which will then be raffled off during the event. Additionally, the Jets’ three-time NFL Girls Flag League champions from Ealing Fields will be honored with championship rings presented by Jets Legends before the game.

Fan Engagement and Watch Parties

The Jets are also making sure that fans who cannot attend the game in person still feel included. Avery Dennison signed on as the presenting partner for all New York Jets watch parties across London. The first of these events took place on October 5 in Liverpool, featuring memorable guest appearances. The second watch party, scheduled for the day of the game on October 12 at Jets Pub in Greenwood, will welcome fans for an electrifying atmosphere as they support their team.

Creating a Game-Day Experience

To further unify the fan base, the N17-Jets Fan Zone at Tottenham Hotspur Stadium will recreate the electric atmosphere of game days typical of MetLife Stadium. Choose New Jersey will lead an activation featuring the Jets Field Goal Kick Challenge, giving fans an opportunity to demonstrate their kicking skills in a stadium setting. On game day, each fan will also receive either a green or white flag sponsored by Visa, collectively creating a vibrant display within the stadium.

Looking Ahead

These initiatives mark an exciting chapter for the New York Jets, who were granted international marketing rights in the UK in 2022, with Ireland rights added in 2024 as part of the NFL's Global Marketing Program. As fans across the UK gear up to rally behind their team, the Jets are dedicated to ensuring exceptional experiences, both on and off the field. For more details about their partnerships and events surrounding the London game, Jet’s fans can visit nyjetsinternational.com or follow the team on their social media channels.

With a storied history dating back to 1959, the New York Jets remain committed not just to on-field success but to fostering a vibrant and inclusive community for their fans. Through innovative partnerships and authentic engagement, this franchise looks to the future with promise and potential.

About the New York Jets

The New York Jets were originally founded as the New York Titans and became a key player in the American Football League. Their victory in Super Bowl III in 1969 solidified their place in football history. Since then, the Jets have demonstrated their commitment to their communities and fans through initiatives such as the Jets Rewards program and various charitable endeavors aimed at benefiting local youth and disadvantaged communities.

The New York Jets play their home games at MetLife Stadium in a vibrant partnership with the local community and beyond.