AI and Creativity
2026-01-22 01:52:20

Exploring AI in Creative Industries: The Future of Human Involvement in Production

Join the Webinar on AI and Creativity



On February 4, 2026, Amana Inc., a leader in visual communication and production based in Tokyo, will hold an insightful webinar titled "AI × Creative: Are Humans Unnecessary? -- The Production Process of AI Creative Studio." This event aims to explore the evolving dynamics between humans and artificial intelligence in the creative sector, specifically how AI influences decision-making in production.

Over recent years, generative AI has revolutionized the industry, significantly enhancing the productivity of video and visual production. Creators today can quickly generate high-quality content that meets industry standards. However, this rapid advancement also brings challenges for brands and companies. Decision-making around quality and acceptability has become increasingly complex. Questions such as "What constitutes high quality?" and "Where do we draw the line?" are increasingly difficult to answer, leading to blurred lines around accountability in creative processes.

This webinar will draw from the production of the VISION MOVIE, developed by Amana's AI architects (A3). The process will illustrate where discomfort may arise from AI outputs and how humans can identify discrepancies that brands cannot overlook. By dissecting this production journey, attendees will gain insights into the practical aspects of integrating human judgment within AI-driven processes.

Furthermore, the session will showcase the 'Image to Multichannel' (i2m) approach, highlighting how a single core visual can be effectively disseminated across multiple channels. This segment will provide valuable practical insights into incorporating human decision-making in production workflows, making it particularly relevant for creative professionals.

Featured Speakers


  • - Shota Ishimaru
Producer at Amana Inc.
Shota began his career in 2007 at Pyramid Films and joined Amana in 2026. Since 2024, he has focused on production with AI technologies. A finalist for the JAC AWARD Best Practices category in 2025, he is dedicated to producing strong, impactful visuals that resonate with audiences.

  • - Mizuki Takahashi
Planner | Producer at Amana Inc.
Mizuki started in sales at a production company before transitioning to a major printing firm, where she managed promotional planning for leading manufacturers. At Amana, she develops communication strategies and branding across various industries, including food and beverage, apparel, and healthcare. A member of the newly established AI-specialized group A3, she works on innovative solutions using AI in communication.

Who Should Attend


This webinar is ideal for:
  • - Professionals in the creative departments of companies
  • - Brand managers involved in branding strategies
  • - Creative professionals in advertising agencies

Event Details


  • - Date: February 4, 2026
  • - Time: 12:00 PM - 12:50 PM
  • - Capacity: 200 participants
  • - Cost: Free
  • - Registration link: Sign Up Here
  • - Contact: Tel 03-3740-4011 (Main Office), Email [email protected]

About Amana Inc.


Founded in 1979 as a production company for advertising photography, Amana has since expanded into a leading visual production company, providing a range of services including still and video production (TV commercials, web videos), and CGI (retouching, 3D CG, apparel CGI). Leveraging extensive creative resources and a wealth of knowledge from over 10,000 annual projects, Amana aims to transform communication through creative means, empowering client businesses to effectively convey their value to audiences. Moreover, the company has developed unique solutions to support corporate communication strategies and drive digital transformation initiatives alongside clients.

  • - Company Overview
- CEO: Takashi Kaneko
- Location: 2-2-43 Higashihigashi, Shinagawa, Tokyo
- Established: April 1979
- Capital: 100 million yen
- Employees: 520 (as of January 1, 2026)
- Business Activities: Visual communication services, including strategy and planning, brand activation, content marketing, and production of various promotional materials.
- Website: www.amana.jp


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Topics Entertainment & Media)

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