Hisense Dominates Global Market with Top Rankings in Q1 2025 for MiniLED and Laser TVs

Hisense Continues to Lead the Luxury Display Market



In the competitive world of consumer electronics, maintaining a leading position requires constant innovation and dedication. Hisense has once again proven itself as a pioneer in the display technology field by ranking first in three significant categories according to Omdia’s data for the first quarter of 2025. The company achieved the top positions in the global market for 100-inch and larger TVs, MiniLED TVs, and Laser TVs, solidifying its reputation as a leader in premium viewing experiences.

Global Ranking Overview



100-Inch and Larger TVs


Hisense has dominated the market for 100-inch and larger televisions, boasting a remarkable 56.7% global volume share, an achievement that has placed it at the number one spot not just in 2025, but for the past three consecutive years. This growth highlights the increasing consumer trust and interest in larger displays, which Hisense has capitalized on effectively.

MiniLED TVs


In the MiniLED segment, Hisense has also surged to the top, securing a 29.3% global volume share. This significant rise showcases how rapidly this technology is being embraced by consumers seeking superior backlight innovations. MiniLED displays enhance the viewing experience by delivering better brightness, color accuracy, and energy efficiency.

Laser TVs


Continuing its remarkable success, Hisense leads the Laser TV sector with an impressive 69.6% global volume share. This marks the sixth consecutive year that it has maintained a dominating presence in this market. Such consistency underscores the company's unwavering focus on cutting-edge technology and quality.

Commitment to Innovation


Hisense's commitment to innovation and technology is evident in its long-term strategy, which emphasizes large-screen advancements, artificial intelligence integration, and audio-visual excellence. The company is not only dedicated to enhancing display technology but is also focusing on ensuring that its products deliver immersive and captivating user experiences.

The announcement of Hisense as the first official partner of the FIFA Club World Cup 2025™ reflects its strategic vision and growing influence in the global market. The involvement in such prestigious events allows Hisense to connect with a broader audience, emphasizing its dedication to enhancing the experience of sports fans.

Marketing Campaigns and Collaborations


Building on this momentum, Hisense has initiated a global campaign titled "Own the Moment." This initiative aims to forge a connection between cutting-edge technology and the passions of sports enthusiasts worldwide. The campaign’s messaging reinforces the brand's dedication to empowering unforgettable moments, combining technological excellence with the excitement of sports.

Hisense has also entered into a notable partnership with the French audio firm Devialet, aiming to elevate the audio performance of its products. This collaboration is geared towards delivering a more enriching home entertainment experience, ensuring that customers enjoy a complete audiovisual package.

Looking Ahead


With a commitment to delivering technological excellence and enhancing consumer value, Hisense is well-positioned to sustain its growth trajectory in 2025 and beyond. Founded in 1969, Hisense has grown into a global leader in home appliances and consumer electronics, operating in over 160 countries. As it continues to innovate and exceed consumer expectations, the company remains a formidable player in the global television industry.

According to recent data from Omdia, Hisense ranks second overall in total TV shipments from 2022 to 2024 and retains its title as the leading brand in the 100-inch and over TV segment from 2023 to Q1 2025. As it strengthens its position through strategic partnerships and a focus on quality, Hisense continues to embody the essence of modern technology catering to consumers’ ever-evolving needs.

Topics Consumer Technology)

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