#Japan #Tokyo #Starbucks #Spotify #Brew to the Beat

Brew to the Beat Fest: Where Coffee Meets Music

On August 28, 2026, Starbucks Coffee Japan Inc., in collaboration with the world's largest audio streaming service, Spotify, will host an extraordinary event, Brew to the Beat Fest, at the Starbucks Reserve Roastery Tokyo. This festival aims to deliver a unique coffee and music experience that connects the art of coffee brewing with live musical performances. Starbucks CEO Hisashi Morii emphasized this special collaboration, highlighting the synergy between both brands in creating a multisensory platform.

A Celebration of Coffee and Sound

The theme for this project, "Bloom from the Brew to the Beat," encapsulates the essence of the event. At the Tokyo Roastery, attendees will have the opportunity to immerse themselves in the intricate world of coffee from roasting to extraction. Leading up to the festival, eight talented emerging artists will participate in workshops at the Roastery, gaining inspiration from coffee-making sounds and aromas. These experiences will culminate in original songs that the artists will debut live at the festival.

On the day of the event, Spotify will also launch the original tracks created by the participating artists, allowing fans to connect with music in a brand-new way. Audience voting will determine an ambassador for coffee and music culture, engaging not only attendees but also Spotify listeners worldwide in this interactive experience.

A Dynamic Festival Experience

Brew to the Beat Fest will feature two specially set-up stages on the first and fourth floors of the Roastery. The event will include live performances, coffee and beverage workshops, a range of food options, and multiple photo spots throughout the venue. The aroma of coffee and the diversity of live music will blend seamlessly, creating an atmosphere that celebrates creativity. Attendees will experience the intricacies of coffee, diverse musical styles, and immersive artistic experiences, making this festival truly unique.

Additional activities will include workshops tailored to the venue’s features, quizzes, and specially designed photo spots that resemble record stores, complete with vibrant wall art. This roaming festival allows guests to enjoy the intermingling of coffee and music in a vibrant, festival-like atmosphere.

Artist Lineup and Their Inspirations

Eight artists will engage in a range of activities at the Roastery, including coffee tasting, tours, and learning about Starbucks coffee’s intricacies. They will absorb sensory inspiration from roasting sounds, extraction techniques, and the overall ambiance where coffee is crafted. The original tracks developed from these experiences will be performed live at the festival, showcasing the intersection of coffee and music in a captivating live show.

The artist lineup includes:

• - Chambers
• - Gingersamm
• - Julia Takada
• - Naoto Koto
• - Mayu
• - Mononcle
• - Neko wa Ekitai
• - Som

Event Details

Event Name: Brew to the Beat Fest
Date: August 28, 2026
Location: Starbucks Reserve Roastery Tokyo, Aobadai 2-19-23, Meguro, Tokyo
Hosted by: Starbucks Coffee Japan Inc. and Spotify
Featured Activities:

• - Live performances by eight participating artists
• - Coffee workshops
• - Food and beverage offerings
• - Photo spots

For further details, visit: Event Details

Important Information

Please note that on August 28, 2026, due to the Brew to the Beat Fest, Starbucks Reserve Roastery Tokyo will be closed for regular operations, admitting only event participants. We apologize for any inconvenience and appreciate your understanding.

Ticket Information

Tickets are available in two formats: a full-day pass and time-specific tickets. The full-day pass includes access to all live performances, two drink tickets, two food tickets, and special original merchandise. The time-specific tickets offer a shorter window for participation.

• - Full-day pass: ¥12,500 (tax included)
• - Time-specific pass: ¥4,500 (tax included)

To purchase tickets, please visit: Ticket Purchase

Participating artists will showcase a blend of diverse genres, bringing together J-POP, rock, blues, soul, and more. The collaborative nature of Brew to the Beat Fest is set to enhance the cultural landscape, allowing attendees to support and discover new talents in music while enjoying delicious coffee. Experience this innovative festival where the world of coffee meets the rhythm of music!