KeyBank and Portland Thorns: A Winning Partnership for Community Empowerment

In a groundbreaking move to support local youth, the Portland Thorns have officially named KeyBank as their retail banking partner, celebrating this multi-year agreement that aims to promote community impact and financial empowerment in Portland. This collaboration is more than a business arrangement; it's a mission to strengthen opportunities for girls and young women through various innovative programs and initiatives.

A Shared Vision for Empowerment

Alexis Lee, the Thorns' President of Business Operations, expressed the significance of this partnership, emphasizing a collective commitment to paving pathways for young women both on and off the field. "When you hand someone a key, you're not just giving them an object; you're empowering them with ownership and responsibility. This partnership embodies that spirit," Lee stated.

Josh Lyons, KeyBank's Market President, echoed this sentiment, highlighting the bank's dedication to enhancing local communities. The partnership promises to broaden access to valuable financial resources while inspiring the next generation in Portland.

Spotlight on Community Leaders

An integral part of this partnership involves KeyBank serving as the presenting sponsor of the Community Captain program. This initiative recognizes local heroes making significant contributions to the community. Honorees will be celebrated during regular-season home matches, receiving recognition for their impact both on the field and in the community.

Investing in Youth Development

KeyBank’s financial backing significantly supports the Thorns Academy, an essential component of the club's youth development strategy. This initiative is vital in nurturing young athletes, providing them with opportunities to grow, learn, and excel in soccer. Funds from the sponsorship will also support events such as the Academy Gala and Senior Signing Day, crucial milestones for young players in their athletic careers.

The partnership will also include the Lead(HERS) of Tomorrow initiative, designed specifically for young women. This program is structured to provide leadership development, mentorship, and career exposure, fostering a new generation of empowered female leaders.

Scholarship Initiatives and Financial Literacy

In addition to leadership initiatives, KeyBank and the Thorns have plans to launch a scholarship program aimed at supporting girls from underserved communities. This scholarship will open doors to young women, enabling them to pursue opportunities that might have otherwise been out of reach. Moreover, original content that combines soccer education with financial literacy will be produced as part of this initiative, empowering participants with essential life skills.

Enhancing Fan Experience

Fans can look forward to engaging Thorns-themed experiences at KeyBank branches, amplifying community involvement while strengthening the bond between the team and its supporters. Additionally, players will benefit from access to comprehensive financial education and career planning resources, vital tools as they navigate their professional journeys beyond soccer.

KeyBank will also play a significant role in the “Girl of the Game” feature during home matches, further solidifying its commitment to empowering young women.

A Season of Growth and Learning

The operational aspects of this partnership will be rolled out across Providence Park, local neighborhoods, and digital platforms throughout the 2026 season, promising an exciting year for the Thorns and their supporters.

With a storied history spanning over 200 years and Headquarters in Cleveland, Ohio, KeyBank stands as one of the largest banking institutions in America. They bring a wealth of services, including deposit, lending, cash management, and investment options, making them a strong ally for the Portland Thorns’ community-focused mission.

This alliance represents a significant step towards fostering a supportive environment for female athletes and empowering them to thrive both in sports and in life, ensuring the future of the community is bright and filled with opportunities.