Charbroil Becomes Entitlement Sponsor for the O'Reilly Auto Parts Series Charbroil 300 at Charlotte Motor Speedway

Charbroil Takes Center Stage in Racing

Charbroil, a name synonymous with outdoor grilling, is set to make waves on the NASCAR front this Memorial Day weekend. As the newly appointed entitlement sponsor for the O'Reilly Auto Parts Series Charbroil 300, taking place at the historic Charlotte Motor Speedway on May 23, the iconic grilling brand is gearing up for an exhilarating partnership that promises to enhance both the racing experience and fan engagement.

In what signifies a significant leap for Charbroil, this multi-year partnership will not only see their brand plastered across one of NASCAR's most awaited weekends, but it will also offer fans unique interactions and activations, allowing them to engage in truly memorable experiences. According to Matt Long, Vice President of Corporate Sales at Charlotte Motor Speedway, the collaboration aims to create an atmosphere filled with tradition, patriotism, and unforgettable memories. "Charbroil isn’t just putting its name on the race — they’re committed to engaging fans all weekend long,” Long stated.

The excitement doesn’t stop there. At the conclusion of this thrilling race, the winner will take home not only the coveted trophy but also a brand new Charbroil grill, symbolizing the spirit of celebration that blends both the racetrack drama and backyard fun. It’s a win-win situation for both racing enthusiasts and grilling aficionados alike.

As the weekend approaches, Charbroil has plans for an extensive fan-focused presence throughout the events, including on-site activations that elevate the experience within the famed motor speedway. This follows an established tradition of bringing communities together, particularly during monumental occasions such as Memorial Day, a time dedicated to honoring soldiers who have made the ultimate sacrifice for their country.

Thomas A. Penner, Group President of Outdoor Brands, LLC, expressed the brand’s enthusiasm: "As America’s No. 1 gas grill brand, Charbroil is proud to partner with Charlotte Motor Speedway as the entitlement sponsor this Memorial Day, a weekend that carries deep meaning across our country." The brand will utilize this partnership to showcase their innovative 3-in-1 grill, griddle, and charcoal system, allowing fans to taste and witness firsthand the versatility their products have to offer.

Last year's Charbroil 300 was a spirited affair, seeing Charlotte-native William Byron achieve victory amidst stiff competition. This year, the anticipation builds as veteran drivers including Justin Allgaier, Sheldon Creed, and Austin Hill will face off against promising newcomers like William Sawalich, Jesse Love, and Sammy Smith, setting the stage for a gripping showdown under the lights.

The Charbroil 300 represents not just a race but a transformative chapter for the NASCAR O'Reilly Auto Parts Series. By introducing a new entitlement sponsor, the race aims to rejuvenate the Memorial Day tradition for fans, ensuring it remains a premier sporting event where rising stars and seasoned contenders battle it out.

For those eager to be part of this electrifying racing weekend, tickets for all Coca-Cola 600 weekend events, including Saturday's Charbroil 300, can be obtained through the Charlotte Motor Speedway's official website or via phone. A special offer also welcomes kids 12 and under to enjoy all weekend events at just $10.

In this upcoming partnership with Charbroil, sport and leisure blend in an unforgettable experience. Fans are encouraged to connect with Charlotte Motor Speedway across social media or through their mobile app to stay updated with all news leading up to this exciting event.

As Charbroil embraces its new role amidst the roar of engines and the thrill of competition, the stage is set for a summer filled with camaraderie, competition, and, of course, some exceptional grilling.

About Charbroil

Charbroil, a pioneer in outdoor cooking since 1948, forms part of Outdoor Brands, LLC and is dedicated to innovating and enhancing the grilling experience for enthusiasts of all levels. Whether through gas, electric, or charcoal options, Charbroil has continually committed itself to delivering versatile grilling solutions that resonate with the outdoor lifestyle. For further details, visit Charbroil's official website or follow them on social media for the latest updates.