#United States #San Francisco #Mission North #Public Affairs #Emily Field

Mission North Launches New Public Affairs Practice

On September 9, 2025, Mission North, a prominent communications agency catering to significant corporate clients, announced the launch of a new public affairs practice. This initiative aims to support clients as they navigate the increasingly intricate regulatory environment at various government levels. Led by Emily Field, a distinguished expert in public sector and policy communications, this move signifies an expansion of Mission North's existing corporate affairs practice.

The Rationale Behind the New Practice

In recent months, the call for integrated corporate and policy communications has intensified across multiple sectors, including AI, energy, finance, cybersecurity, life sciences, and healthcare. The newly launched practice is expected to grow significantly, projected to triple in size this year alone.

As organizations face growing complexity in stakeholder interactions and the regulatory landscape evolves under pressures from multiple government levels, the demand for cohesive communication strategies has never been higher. Bill Bourdon, co-CEO of Mission North, emphasized that the landscape of policy and stakeholder engagement is becoming the new frontier for competitive advantage. Fragmenting corporate, product, and policy communications across distinct agencies risks creating friction, pushing brands into a dilemma between specialization and scale.

Leadership and Expertise

Emily Field, appointed to spearhead this new practice, brings a wealth of experience from her prior role at RH Strategic in Washington, D.C., where she advised on policy communications for federally funded institutions, technology companies, and educational organizations. Her extensive understanding of the public sector, combined with her insights into stakeholder dynamics, positions her to guide Mission North's clients through the complexities of communication in a shifting political climate.

Upon her arrival, Field noted, "The current regulatory landscape presents profound reputational challenges that demand innovative strategies and fresh approaches to reach essential stakeholders effectively."

Services Offered by the New Practice

Mission North's public affairs offering will include a comprehensive suite of services aimed at helping clients stay ahead in a tumultuous environment. Services will encompass:
1. Strategic Counsel and Reputation Management: Tailored strategies designed to engage stakeholders at federal, state, and local levels, focusing on reputation management.
2. Targeted Whisper Campaigns: Developing campaigns to highlight key opinion leaders and stakeholders to advance thought leadership on pertinent issues.
3. Policy Content Creation: Custom communications, including congressional letters, policy briefs, and messaging focused on enhancing policy initiatives.
4. Stakeholder Engagement: Establishing meaningful relationships with community leaders, advocacy groups, and industry associations.
5. Legislative Analysis: Reviewing existing and proposed legislation to inform business strategies effectively.
6. Congressional Testimony Preparation: Crafting compelling testimony to communicate essential messages to policymakers and the public.
7. Strategic Alignment Initiatives: Coordinating in-house lobbying with public policy efforts to ensure coherency in communications.

The Future of Communication

In an era defined by rapid technological advancements and shifting government frameworks, companies must innovate to maintain their foothold in the marketplace. Mission North's expansion into public affairs represents a proactive response to these evolving dynamics, equipping clients with the necessary tools to navigate new complexities effectively.

As part of their strategy, Mission North is currently hiring innovative communications professionals eager to contribute to this exciting new practice. Open positions can be explored on their official website.

About Mission North

Mission North is a strategic communications agency designed to assist consequential technology companies in optimizing their market presence through all growth phases. With its headquarters in New York and San Francisco, Mission North also boasts operational hubs across Los Angeles, Boston, Washington D.C., and Portland, Oregon. For further information, visit their website at www.missionnorth.com.