Blooma Farms Enhances Operations with New 5-Acre Acquisition in Denver

Blooma Farms Expands Its Reach with New Acquisition

In a significant move to bolster its operations, Blooma Farms, a renowned wholesale grower based in Colorado, has successfully acquired a 5-acre property located at 6710 Washington Street, Denver. This acquisition, finalized on September 13, 2025, was previously the site of Welby Gardens and marks a new chapter for Blooma Farms in addressing the growing product demand within the independent gardening community.

As an established supplier of high-quality annuals, perennials, and vegetables, Blooma Farms caters to independent garden centers, landscapers, hotels, and municipalities. According to Jeremy Friedman, the owner of Blooma Farms, the decision to acquire the property was fueled by a commitment to continue providing essential products following Welby Gardens' closure. He expressed, "There is a growing supply gap with so many greenhouses closing, leaving garden centers scrambling for products. What began as a job has now turned into a crusade to help these small businesses keep selling their beautiful blooms."

The new property doesn’t merely enhance Blooma Farms’ capacity; it also brings about a strategic partnership with Al Gerace, the former owner and CEO of Welby Gardens. Having spent his life in the family business, Gerace has taken on the role of lead sales manager at Blooma Farms, further ensuring high-quality plant production continues.

Gerace’s rich experience and deep-rooted family history in the industry provide a unique advantage. He noted, "It's in my blood; I guess you never really shut a door." His involvement is viewed as instrumental in changing the landscape of plant sales, providing mentorship and guidance that Friedman calls their “very own gold rush.”

In tandem with this acquisition, Blooma Farms is poised for growth not only in Colorado but beyond, especially through a new partnership with Tagawa Gardens. This collaboration allows Rocky Mountain Liners, Blooma's sister company known for producing young plants, to reach new markets, potentially extending their distribution as far as Alabama. Friedman shares his excitement about these possibilities, stating that this expansion will enable their beloved Begonias and Dahlias to flourish in regions outside of Colorado.

Blooma Farms takes pride in its legacy of producing vibrant bedding plants, which has extended over 40 years and built upon solid customer service and quality. Partnering with Colorado State University, the company is also involved in innovative plant breeding and sustainable practices that contribute to improved water usage.

Renowned for unique varieties of poinsettias such as the Painted Blue and Marble poinsettia, Blooma Farms stands as a prominent name in the horticultural industry. The acquisition of the former Welby Gardens property thus represents not only a physical expansion but also a reinvigoration of the commitment to maintaining high-quality plant production and supporting local businesses.

For those interested in exploring Blooma Farms' offerings, including options for building plant programs, visit their website at blooma farms and their sister company at rocky mountain liners.

As the horticulture market continues to evolve, the keen insight and commitment of companies like Blooma Farms are vital in bridging the gaps created by other closings within the green industry, ensuring vibrant blooms are always accessible to garden enthusiasts throughout the region.