DNP's OneAB Studio: Pioneering In-House Startup Infrastructure with CINCA Support

DNP's OneAB Studio: Transforming Internal Innovation

Dai Nippon Printing Co., Ltd. (DNP) is developing an innovative in-house incubation program known as the "OneAB Studio." This program is designed to simultaneously foster multiple new business initiatives, playing a vital role in DNP's ambition of achieving 10 billion yen in annual sales from new business operations by the year 2030. Currently, CINCA, headquartered in Minato, Tokyo, is providing weekly support during the validation and construction phase, building on the idea generation phase that took place from April to July 2024.

Background: A New Era for In-House Entrepreneurship

With a goal of reaching 10 billion yen in annual sales from new ventures by 2030, DNP initiated the OneAB Studio program. Historically, the company faced challenges with its conventional approach, which relied heavily on voluntary proposals resulting in only 1-2 ideas being generated each year. Coupled with unclear evaluation criteria, the business validation process often stagnated. However, the idea generation support provided by CINCA in 2024 significantly improved both the quantity and quality of ideas. Following this success, DNP decided to expand the support to include the validation and construction phase, ensuring a seamless transition from concept to execution.

CINCA's Role in the OneAB Studio

CINCA's involvement has been instrumental in several key areas:

1. Accelerated Achievement: CINCA has facilitated rapid outcomes during the idea generation support phase, which has effectively transitioned into continued support for the business validation phase.
2. Collaborative Hypothesis Development: The team assists in formulating hypotheses, verifying customer issues, and providing guidance on pivoting strategies as various ideas evolve.
3. Sharing Best Practices: By sharing knowledge on generative AI and providing validation templates, CINCA is helping to expedite the systematic operation of OneAB Studio.

This collaborative effort is believed to create a robust internal startup infrastructure that can withstand the challenges of the current market landscape. DNP’s strategic shift in approach aims to leverage internal talent more effectively and foster a culture of innovation.

Learn More About the Project

For those interested in a detailed overview of the project’s validation processes and specific initiatives, a case study article is available at CINCA's Website.

About CINCA

CINCA specializes in launching new ventures from scratch, providing unique solutions with its "rental new business room" service. In addition to facilitating new business training and startup investments, CINCA has created innovative business models across diverse sectors such as telecommunications, finance, education, food, and healthcare.

Company Overview

- Company Name: CINCA Co., Ltd.
- Location: 17th Floor, Sumitomo Realty & Development Toranomon Tower, 2-2-1 Toranomon, Minato, Tokyo
- Representative: CEO Takuya Abe
- Website: CINCA