Launch of Global Game Growth Gateway Training Program for Designers

Global Game Growth Gateway: Shaping the Future of Game Marketing

In the ever-evolving landscape of the gaming industry, Japan has long been a pioneer of innovation and creativity. As the globe becomes more interconnected, the need for effective overseas marketing strategies has never been more critical. In response to this demand, a new initiative has emerged: the Global Game Growth Gateway (G4) program.

Launched with the backing of the Cultural Affairs Agency and supported by the Japan Arts Council, the G4 program is spearheaded by the International Game Developers Association of Japan (IGDA Japan), in collaboration with the Visual Industry Promotion Organization (VIPO). This initiative aims to empower Japanese game companies by equipping them with the necessary tools and knowledge to successfully market and sell their products internationally.

What Does the Program Offer?

The G4 program is structured around three core components that focus on practical learning and networking opportunities:

1. Online Lectures: A series of 26 online sessions will feature experts in international game marketing. These high-impact lectures will cover a wide range of topics, providing participants with the latest insights and strategies necessary for thriving in the competitive global market.

2. Overseas Event Visits: Participants will have the chance to visit key international gaming events that provide unique networking opportunities. The program will also facilitate visits to local game companies, PR firms, and media outlets to deepen participants' understanding of different markets.

3. Joint Exhibitions at Game Stores: Practical application will be a focal point of the program, where participants will promote their games in collaborative exhibitions within gaming stores. This hands-on experience is designed to enhance promotional strategies in real-world settings.

Applicant Eligibility and Important Details

The G4 program is open to overseas marketing and sales representatives from Japanese game companies, including publishers. There are no age restrictions, and even those aiming to step into these roles for the first time are encouraged to apply. Notably, applicants must hold Japanese nationality or permanent residence status.

The program is limited to 10 members, selected through a competitive process from September 8 to October 3, 2025, with selection notifications expected around October 15. Participants will enjoy complimentary access to the program, with the cost of travel, accommodation, and event passes covered by the organizers. However, participants are responsible for their own travel insurance and local transportation during overseas visits.

How to Apply

Interested candidates should submit their applications through the G4 official site. It’s essential to remember that submissions received after the deadline on October 3, 2025, will not be considered.

Moreover, it's important to note that once selected, participants must commit to all aspects of the program; partial participation in any of the components is not allowed.

For more details on the program, application procedures, and requirements, check the official Global Game Growth Gateway website at Global Game Growth Gateway Official Site.

Conclusion

The Global Game Growth Gateway program represents a significant opportunity for Japanese game industry professionals to gain invaluable insights and practical experiences vital for successful overseas marketing. As the gaming industry adapts to new global dynamics, initiatives like G4 ensure that Japanese talent remains at the forefront of international gaming success.