#USA #San Francisco #Gimme Seaweed #Health-Ade #Chris Lansing

Gimme Seaweed Appoints Chris Lansing as CEO

In a significant development for the health-focused snacking sector, Gimme Seaweed, a leading brand in seaweed snacks, has announced the appointment of Chris Lansing as its new Chief Executive Officer. Lansing, who has a robust background in the consumer packaged goods (CPG) industry, is recognized for her capacity to drive growth and innovation in food brands, making her an ideal fit for the role as Gimme plans its next phase of expansion.

Background of Chris Lansing

Before taking the helm at Gimme, Chris Lansing served as the CEO of Health-Ade, a well-known kombucha brand. During her time there, she successfully guided the company through a period marked by robust growth and strategic brand positioning, eventually leading to a successful company sale. Prior to her venture with Health-Ade, Lansing was at Nature's Bakery, where she spearheaded transformation initiatives that prepared the company for a fruitful exit.

Her experience extends even further back into her leadership roles at major corporations such as Procter & Gamble, PepsiCo, Hershey's, and Peet's Coffee. This diverse background has equipped her with the skills necessary for building strong brands and implementing effective operations. Lansing's appointment marks an exciting chapter for Gimme as it seeks to consolidate its position in the healthy snacking landscape.

The Vision Ahead

Stephen Broad, co-founder and current CEO of Gimme Seaweed, expressed enthusiasm about Lansing's appointment, noting her impressive track record in brand expansion and consumer engagement. “Gimme has been at the forefront of popularizing seaweed snacking in the U.S.,” said Broad. “This felt like the perfect time to have Chris partner with us to introduce Gimme to more consumers.”

Lansing herself has shared excitement for the new role, stating, “I've long admired Gimme Seaweed for its authentic brand, exceptional product quality, and clear purpose. Seaweed is one of the most exciting and sustainable food categories to be in and has quickly gained popularity with consumers, especially among Gen Z and Gen Alpha.” She underscores the potential for Gimme to reach a broader audience while maintaining its core values.

A Growing Market

The demand for nutrient-dense and sustainably sourced snacks is on the rise, and Gimme Seaweed stands at the forefront of this category. With the organic seaweed snack market expanding rapidly, Gimme has established itself as a leader among its competitors. The company first entered the market with innovative, flavorful snacks designed to appeal to American tastes, and has since grown to become the number one organic seaweed snack brand in the U.S.

Under Lansing's leadership, Gimme aims to bolster its distribution channels, encourage product innovation, and nurture sustainable growth. Gimme's emphasis on quality ingredients and responsible sourcing aligns with the evolving preferences of health-conscious consumers, making it a brand to watch.

Co-Founder's Continued Involvement

Despite stepping back from day-to-day operations, Stephen and Annie Broad, the co-founders of Gimme, will remain actively engaged in shaping the company's culture and long-term vision. They are excited to support Lansing as she leads Gimme through its next stage of growth, thus ensuring that the company's mission reaches a wider audience.

As Chris Lansing takes the lead at Gimme Seaweed, the brand positions itself not only to meet increasing consumer interest but also to capitalize on its innovative product offerings. The combination of Lansing’s leadership and the foundational work laid down by the Broad family marks a promising era for Gimme Seaweed.