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KATSEYE and Matrix: A Dynamic Collaboration

Professional haircare brand Matrix has made a significant announcement by introducing the globally acclaimed girl group KATSEYE as its new Global Brand Ambassadors. This partnership merges Matrix's 40-year legacy of professional haircare with the energetic and diverse persona of KATSEYE, marking a pivotal moment in the evolution of haircare and personal expression.

The collaboration is built on the shared belief that haircare is a universal right, supporting the culture of inclusivity that Matrix has championed since its inception. The company's mission is encapsulated in the phrase: "All Hair Types. All Humans." This commitment, articulated through the concept of Matrix Joy, underlines the idea that haircare should not only be effective but also a source of empowerment and delight.

KATSEYE: Agents of Change in Haircare and Personal Expression

KATSEYE is more than just a girl group; they are a representation of the next generation, each member showcasing unique energy, hairstyles, and personalities. They embody what Matrix stands for; a celebration of individuality and authenticity. According to Andrew Edwardson, Global General Manager of Matrix, the connection to KATSEYE is natural. He states, “KATSEYE echoes the ethos of Matrix, which welcomes everyone just as they are and believes in the power of joy and self-expression. Together we aspire to show how fabulous hair can elevate any look.”

The essence of this partnership will be brought to life through the Matrix Moves campaign, scheduled for global launch in 2026. Directed by Cody Critcheloe and featuring vibrant visuals, this campaign will introduce the innovative concept of “Hairography,” asserting that hair is an extension of both movement and self-expression.

The Matrix Moves Campaign and KATSEYE's Unique Styles

The campaign will showcase six distinct haircare products, each skillfully represented by a member of KATSEYE:

• - Manon embodies energy with “The Bounce Drop,” using A Curl Can Dream to highlight natural curls in a vibrant, bouncy look.
• - Yoonchae showcases adaptability with “The Miracle Maknae,” powered by Miracle Creator for effortless versatility in styling.
• - Megan represents fortitude with “The Bond Baddie,” utilizing Build-A-Bond to create resilient yet fashionable hair.
• - Lara shines with “The Sleek Swerve,” featuring Mega Sleek for ultra-smooth hair that withstands vigorous choreography.
• - Daniela exemplifies softness with “The Soft Slay,” using Food For Soft for touchably hydrated hair that flows with grace.
• - Sophia captures brilliance with “The Glow Throw,” utilizing Glow Mania for a dazzling high-shine finish.

Each of these signature products is designed to cater to diverse hair types, ensuring that the formulations not only enhance aesthetics but also provide the essential care needed for hair that performs, whether on stage or in daily life.

Matrix: A Legacy of Professional Haircare

With an enduring commitment to providing uncomplicated yet professional solutions for all, Matrix’s portfolio includes popular products like Food For Soft, Miracle Creator, A Curl Can Dream, and more. These offerings reflect the brand's dedication to enhancing both beauty and health for every hair type, reinforcing the belief that everyone deserves to feel great about their hair.

Through KATSEYE's vibrant spirit and Matrix’s ethos of color and confidence, this partnership aims to reshape the narrative in haircare, allowing everyone to feel empowered and expressed through their hair. For continued updates on this exciting collaboration, follow @matrix on social media platforms.

About Matrix and KATSEYE

Matrix is a leading professional haircare brand known for its wide range of quality products designed for salon professionals and everyday users alike. Founded in 1980, Matrix is part of L'Oréal's Professional Products Division.

KATSEYE is a GRAMMY®-nominated girl group making waves in the music industry, known for their unique sound and dynamic performances. Recently completing a sold-out North American tour and nominated for multiple GRAMMYs, KATSEYE continues to establish themselves as a global force in pop music.

Explore more about Matrix and KATSEYE’s partnership and join them in celebrating the joy of hair that moves!