#Japan #Shibuya #Kojima Productions #Death Stranding #PARCO GAMES

A New Hub for Fans: KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE

Shibuya prepares to welcome an innovative new pop-up store featuring the incredible world of KOJIMA PRODUCTIONS. Starting June 6, 2026, visitors to the Shibuya PARCO will find the KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE, a unique shopping experience that celebrates the engaging design and profound narrative of the DEATH STRANDING series.

Founded by the legendary game creator Hideo Kojima, KOJIMA PRODUCTIONS has been exploring the concept of “STRAND” or connection through their games, seeking to reconnect people in a fractured world. This pop-up store continues that narrative, built upon events previously held by PARCO GAMES in collaboration with KOJIMA PRODUCTIONS, aimed at creating a dynamic bridge between gaming and other cultural genres.

What can fans expect at the STRAND STORE? Over 15 collaborations with various brands will debut, covering everything from fashion and music to food and lifestyle products. Exclusive merchandise tied to the DEATH STRANDING franchise, including unique items showcasing their beloved mascot LUDENS, will be available throughout the event. Shoppers can look forward to a variety of themed products, such as:

• - LUDENS posters (5 designs) - ¥1,650 each
• - KOJIMA PRODUCTIONS logo bandanas (2 designs) - ¥2,200 each
• - PIZZA ATAMI face towels - ¥2,750
• - KOJIMA PRODUCTIONS beach sandals - ¥5,500 (available from July)

Additionally, collectible keychains and trading pin badges from DEATH STRANDING 2 will also be available, providing fans the perfect opportunity to grab their limited-edition items.

Visitors to the store can participate in the action by purchasing ¥5,000 or more worth of goods, which qualifies them to receive a limited-edition LUDENS original card (randomly selected from 5 designs). Please note that supplies are limited, and each customer may receive a maximum of 5 cards.

Event Details

The KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE event will run from June 6, 2026, to August 30, 2026, located on the 5th floor of Shibuya PARCO. Opening hours are from 11:00 a.m. to 9:00 p.m., and entry is free. However, attendees planning to visit on the opening weekend (June 6-7) must secure a prior reservation for entry through a lottery system available until May 23, 2026, at Live Pocket.

This store will not only feature various collaborative events, merchandise releases, and exhibitions throughout its duration but promises to introduce a new STRAND between gaming and distinct cultures. The collaborative elements show the power of interconnectedness, enhancing the shopping experience with a multi-faceted approach.

As the event kicks off, further details about brand collaborations, product launches, and activities will be announced at a later date. Fans of KOJIMA PRODUCTIONS can discover updates by visiting the official event website here.

About KOJIMA PRODUCTIONS

Founded in December 2015, KOJIMA PRODUCTIONS is a creative studio rooted in Hideo Kojima's vision. Their flagship title, DEATH STRANDING, launched in November 2019 on PlayStation®4, has garnered over 20 million players globally. The upcoming sequel, DEATH STRANDING 2: ON THE BEACH, is set for release in June 2025, expanding on the innovative gameplay that fans have come to cherish.

The studio is also in the process of diversifying its ventures with collaborations on TV and film adaptations, signaling exciting future developments for DEATH STRANDING enthusiasts.

This event marks a significant connection point for fans and new audiences alike, encouraging everyone to experience the expansive universe crafted by Hideo Kojima and his talented team. Get ready to explore, connect, and immerse yourself in the unique culture that has captivated gamers worldwide.