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Assemble Launches the Digital Marketing & Communications Council

In a forward-thinking move amidst an evolving digital ecosystem, Assemble has unveiled the Digital Marketing & Communications Council (DMCC) to equip leaders with resources and insights as AI revolutionizes the marketing landscape. This initiative combines the new AEO Board with SocialMedia.org and SocialMedia.org Health Boards, fostering a collaborative environment for discussing the challenges enterprises face in a rapidly changing digital realm.

The Rationale Behind the DMCC

The announcement of the DMCC emerges from a crucial moment in marketing where traditional approaches are being reshaped by AI-powered technologies. As leaders struggle with a landscape of dwindling traffic—reported to have plummeted between 40% to 60% by many members within Assemble’s community—navigating these waters has never been more pressing. Aaron Kissel, Assemble's CEO, emphasizes that organizations that excel will not be those with the most resources, but rather those that can learn from one another in real-time.

“The AEO playbook is still being written,” Kissel noted, highlighting the uncertainty that accompanies these changes. The DMCC aims to provide a platform for leaders to share experiences, insights, and strategies as they adjust to AI’s impact on consumer behavior.

Addressing Key Questions in Digital Marketing

As the digital marketing ecosystem metamorphoses under the influence of AI, key questions loom large for marketing professionals:

• - What impact does AI have on funnel conversion and revenue?
• - Are brands effectively positioning themselves in AI-driven search results?
• - How should organizations reorganize personnel and define new roles?
• - What changes should be made to media spending in this new digital landscape?

The DMCC is set to address these crucial inquiries, facilitating discussions among top-tier marketing operatives and experts who are equally navigating these uncharted territories.

The Launch Event at NAMLS

The launch of the DMCC will be formally introduced during the North American Marketing Leadership Summit (NAMLS), taking place from September 28 to 30, 2026. This significant event will gather professionals across various domains including Digital Marketing, Brand Management, Customer Experience, and Digital Strategy, all aimed at exchanging practical insights on this unprecedented shift.

Kissel will take the main stage to discuss the significance of the new council, encouraging marketing leaders to participate in these vital discussions about future strategies and best practices.

With a speaker lineup featuring luminaries from renowned organizations such as Amazon, PepsiCo, and Spotify, attendees will have the opportunity to glean insights from industry leaders who have faced similar challenges and successfully adapted.

About Assemble

Assemble stands as a pioneer in peer intelligence, helping senior business executives make timelier, more assured decisions through community engagement and resources tailored to their industries. With over 1,600 companies within its network across sectors like finance, marketing, and technology, Assemble is committed to delivering actionable insights to its members, enabling them to lead with confidence in decision-making and strategic implementation.

As businesses increasingly grapple with the influence of AI, the understanding and adaptation of digital marketing strategies will undoubtedly shape the future of brand engagement and consumer interaction. The launch of the DMCC is a significant step towards equipping leaders with the necessary tools and knowledge to thrive in this new era of marketing.