#Japan #Tokyo #Primary Field #Masaoto Matsukane #Hiroshi Nishikiori

Celebrating Three Years of Creativity at Primary Field

Primary Field, founded in April 2023 and located in Shinjuku, Tokyo, proudly marks its third anniversary with exciting new developments in animation production. The company, led by President Nami Harada, has announced the addition of esteemed animation directors Masaoto Matsukane and Hiroshi Nishikiori to its team, paving the way for innovative storytelling in the industry.

A New Era of Animation

The addition of Matsukane and Nishikiori signifies a robust shift in Primary Field's animation production process. With their expertise, the company aims to create a sustainable and dynamic environment for animation creation, focusing on motion capture technologies. This strategic move underscores Primary Field’s commitment to enhancing animation quality and creativity, ensuring that it remains at the forefront of the industry.

To celebrate this important milestone, Primary Field has unveiled a special illustration by member illustrator Yuto Nekota, renowned for his work on official anime mini-character designs. This commemorative piece not only highlights the journey so far but also the creative talent that the company nurtures.

Expansion into Motion Capture

In addition to welcoming new talent, Primary Field plans to establish a new motion capture studio in Maibara City, Shiga Prefecture later this year. This facility will serve as a hub for motion capture recording, training programs, and strengthening collaborations within the animation production landscape. This move aims to create a more flexible and high-quality production environment, enhancing Primary Field's ability to produce captivating animation.

The development of a regional production site will also facilitate new opportunities for collaboration with local communities, fostering a creative environment that respects both tradition and innovation.

Voices from the New Team

Masaoto Matsukane, Animation Director and Screenwriter

Matsukane expressed his enthusiasm for joining Primary Field: "Joining as a creator here is an opportunity I’m deeply grateful for. I aim to challenge the norms and build a new animation workflow centered around motion capture, ensuring that we deliver more captivating works to audiences." His extensive experience includes notable projects such as "Necro-Nomiko's Cosmic Horror Show" and "The Girl Who Couldn’t Become a Wizard."

Hiroshi Nishikiori, Animation Director

Nishikiori, known for his work on series like "A Certain Magical Index" and recent hit "Magical Sisters: Lulut and Lily," also shares his excitement: "Becoming part of Primary Field allows me to explore the future of animation. With motion capture at its core, I aim to create heart-throbbing new works."

Future Outlook

As they celebrate their anniversary, Primary Field remains committed to creating new value in the realms of animation, gaming, and live entertainment by integrating motion capture technology with strong creator networks. The company strives to maintain high-quality standards while building a sustainable and innovative production environment.

The company’s leadership, represented by Nami Harada, extends heartfelt gratitude to everyone who has supported Primary Field over the last three years. Looking forward, they are poised to make an even greater impact on the animation industry.

Engaging with the Community

Furthermore, Matsukane and Nishikiori will be featured guests on the radio show "Anime Tomatsune!" hosted by FM Hikone every Wednesday at 5 PM. This platform will allow them to discuss their creative journeys and engage with fans and audiences alike. The show aims to deepen connections with the anime community, reflecting Primary Field’s commitment to not only producing outstanding work but also engaging dialogues within and outside the industry.

For more details on Primary Field and their groundbreaking initiatives, visit their official website.