Yamashita Honki Udon Celebrates 1st Anniversary at AEON Mall Okayama

Yamashita Honki Udon’s 1st Anniversary Celebration at AEON Mall Okayama

Yamashita Honki Udon, a beloved culinary destination, is thrilled to announce its 1st Anniversary celebration at AEON Mall Okayama. Opened on December 11, 2024, this restaurant marked its debut as the first outlet in Western Japan, quickly winning over the hearts of udon lovers with its commitment to quality and authentic flavors.

From December 12 to 13, 2025, as a token of appreciation to loyal customers, the restaurant will host a special anniversary festival. The first 50 patrons to visit each day will receive a unique original tote bag designed exclusively for this occasion. To qualify for this limited-edition giveaway, customers must spend at least 1,200 yen (tax included) on their meals.

Yamashita Honki Udon has become a staple in Okayama, thanks to its prime location within one of Western Japan's largest shopping malls. Known for its authentic Sanuki udon, the restaurant utilizes carefully selected wheat and traditional cooking processes, ensuring each bowl served is a testament to culinary craftsmanship. The udon boasts a distinctive chewiness, paired with a richly flavored broth made from kombu and bonito, expertly combined with premium soy sauce.

As the celebration approaches, the staff at Yamashita Honki Udon are eager to welcome both regular customers and newcomers alike. “We are grateful for the support and patronage we've received over the past year and look forward to sharing our passion for udon with more people,” said a representative from the restaurant. The team is committed to creating an inviting atmosphere where every guest experiences the essence of hearty, authentic udon.

The restaurant’s regular hours are from 11:00 AM to 10:00 PM, with the last order being taken at 9:30 PM. Located on the 6th floor of AEON Mall Okayama at 1-2-1 Shimoishii, Okayama City, this eatery is easily accessible for visitors to enjoy a delicious meal at any time of day.

More About Yamashita Honki Udon

Founded in 2012 by Yamashita, an innovative entrepreneur in the culinary world, Yamashita Honki Udon has expanded significantly since its inception. After acquiring trademark rights in June 2017, the brand transitioned into its self-branded format, focusing on delivering the best udon experience to customers across Japan. With over 22 locations nationwide, the restaurant chain remains committed to quality and authenticity, ensuring each bowl of udon is handmade and steeped in flavor.

Each evening, visitors can also enjoy a selection of alcoholic beverages, making Yamashita Honki Udon a versatile choice for both casual dining and special occasions.