#Japan #Tokyo #Sales DX #Shikigaku #C・S・D

Transforming Sales Organizations with AI and Process Design

In a groundbreaking collaboration, C・S・D, based in Minato, Tokyo, has partnered with Shikigaku, headquartered in Shinagawa, Tokyo. This partnership aims to revolutionize sales processes and organizational management across B2B companies, commencing in February 2026. Both companies have identified significant challenges within growing companies, particularly those with annual revenues ranging from 2 billion to 30 billion yen. The issues of sales activity dependency on individuals and insufficient data utilization often become bottlenecks in business growth.

Implementing tools like SFA and CRM systems without proper operational integration frequently results in disconnection within sales, marketing, and customer success sectors. When these departments operate in silos, valuable information and insights regarding customer engagement are often lost. To effectively address these issues, a holistic approach is required—one that encompasses not just the introduction of tools, but also the complete redesign of business processes and the establishment of robust systems within organizations.

C・S・D has supported over 300 companies by focusing on sales process design and execution. Its deep understanding of sales flow, coupled with Shikigaku's strengths in organizational management and marketing strategy, forms the foundation for this partnership. Together, they aim to create a seamless support system that integrates marketing strategies with sales execution for a more coherent growth trajectory.

Partnership Objectives

Within this strategic alliance, both C・S・D and Shikigaku intend to build a comprehensive support infrastructure that encompasses:

• - Joint proposals on sales support and SFA utilization as needs arise from Shikigaku's client companies.
• - Collaborative execution of support services, ensuring that the integration of marketing and sales processes result in tangible outcomes for client organizations.

This collaboration allows for the merging of marketing knowledge, exemplified by Shikigaku's experience in generating over 3,000 effective leads and 400 business deals monthly, with C・S・D's expertise in sales process design, thus delivering comprehensive support from marketing innovations to effective sales execution.

Value Proposition

Following the partnership, C・S・D aims to provide several key benefits to its clients, including:

• - A unified support system for sales, marketing, and customer success, promoting organizational coherence.
• - Designed processes that enable SFA and CRM to inform executive decision-making effectively.
• - Management of operational enhancements through AI integration and efficiency improvements.
• - Continuous support that accompanies organizations from concept to execution, ensuring sustainable growth.

The goal is to enhance the sales organization’s transformation process within growing companies. C・S・D is committed to providing diverse options and specialized expertise while actively collaborating with industry experts in relevant fields such as SFA, CRM, and AI utilization to create a robust support framework focused on delivering results to client enterprises.

Executive Comments

According to Yushi Sugisaki, the representative director of C・S・D: "In achieving successful sales DX and utilizing SFA, merely introducing tools is insufficient. There is a crucial need for redesigning entire work processes and solidifying them within the organization. Through collaborative relations built on our Salesforce utilization support, we have combined Shikigaku’s strong customer base with our specialized sales support capabilities to create a value-driven framework."

Daisuke Ogawa, head of Sales Promotion at Shikigaku, added: "Utilizing the distinctive management theory of ‘Shikigaku’, we’ve resolved organizational issues for over 5,000 companies and established a powerful lead generation and order mechanism. By not relying solely on individual skills for sales and marketing, we can foster correct organizational functioning. Our blend of operational know-how with C・S・D's sales execution support promises a streamlined support process from strategic initiatives to practical execution, thereby maximizing client sales productivity and contributing to sustainable growth."

Company Overview

C・S・D

• - Location: VORT Akihabara IV, 1-7-8 Kanda Sudacho, Chiyoda, Tokyo
• - Representative: Yushi Sugisaki
• - Established: 2024
• - Business: Sales process design support, SFA/CRM introduction and operation support, organizational transformation consulting, AI Transformation support
• - URL: C・S・D Website

Shikigaku

• - Location: Osaki West City Building, 2-9-3 Osaki, Shinagawa, Tokyo
• - Representative: Hiroshi Ando
• - Established: 2015
• - Business: Management consulting, employee training, marketing support based on ‘Shikigaku’, and development of related web services
• - Listing: Tokyo Stock Exchange Growth Market (Code: 7049)
• - URL: Shikigaku Website
• - Growth Marketing: Shikigaku Growth Marketing