#Japan #Tokyo #Dai-ichi Life #Mirashiru #Ayumi Uesaka

Celebrating the Dai-ichi Life Mirashiru Tanka Award

An exciting announcement has come from Infobahn, a company based in Shibuya, Tokyo, that is actively supporting the Dai-ichi Life Insurance Company's initiative, the "# Dai-ichi Life Mirashiru Tanka Award." This literary competition highlights the beauty of life through poetry, connecting with individuals on a personal level. The winners of this year's award have now been revealed, coinciding with a unique giveaway campaign featuring signed copies of books by the judge, Ayumi Uesaka.

The campaign kicks off on October 23 and runs until November 25, inviting poetry enthusiasts to participate. Infobahn handles the media design and content creation for the “Mirashiru by Dai-ichi Life” platform, which serves as a vital connection point for effective customer experience design. This award aims to enhance engagement within the community by encouraging submissions that reflect individual interpretations of life.

The name “Mirashiru” symbolizes a guiding light toward the future, and the contest welcomed entries focusing on the theme of “living.” The esteemed judge Ayumi Uesaka, a rising star in the poetry world known for her 2022 debut collection, “I Want to Be Infatuated at the Nursing Home,” led the evaluations of 1,064 submitted poems.

Among these, the jury and the editorial team selected an award-winning poem, a jury’s choice, and several commendations, further emphasizing the creativity and resilience present in contemporary poetry. The selected works, along with evaluations from Uesaka, are shared on the official Mirashiru site.

Judge Ayumi Uesaka's Feedback

Ayumi Uesaka commented on the wide range of experiences captured in the submitted poems, from youthful crushes to reflections on life after retirement. She expressed admiration for how the poets encapsulated their struggles with themes of war, disaster, and social equality, stating,