EICMA 2026 Sets New Records with Over 600,000 Visitors and 30% International Trade Growth

EICMA 2026 Sets New Attendance Records

The 2026 edition of the EICMA (International Motorcycle Exhibition), one of the world's most prestigious motorcycle trade shows, has concluded with impressive figures that reflect its growing importance in the global motorcycle industry. This year's event saw an attendance of over 600,000 visitors, marking a 6% increase compared to the previous edition. The surge in international trade attendance was particularly noteworthy, with a remarkable 30% increase, indicating the exhibition's role not just as a showcase for motorcycle enthusiasts but also as a pivotal business platform for industry professionals.

Record-Breaking Attendance

Held from November 3 to 8 at Fiera Milano in Rho, the 83rd edition of EICMA featured an expansive layout occupying ten halls—covering 300,000 square meters. This setup allowed for an extraordinary display of innovations, business opportunities, and community engagement. The exhibition hosted 764 exhibitors representing 2,150 brands from 52 countries, with international brands accounting for 74% of the exhibitors. The event attracted over 51,000 industry professionals from 168 countries, solidifying EICMA's status as an essential meeting point in the two-wheeler industry. The media presence was equally impressive, with 8,700 accredited journalists, media professionals, and content creators attending from 67 countries.

A Dual Role as Exhibition and Business Hub

Pietro Meda, President of EICMA, and Paolo Magri, CEO, commented on the growing attendance: “The growth in attendance and the increase in international trade visitors reflect EICMA's dual role as an event capable of engaging hundreds of thousands of enthusiasts and as an essential international business platform for companies.” This reinforces the event's objective to continuously enhance its appeal through innovative content, diverse experiences, and improved services aimed at attracting new audiences.