Fanbase Company and Voicy Join Forces to Enhance Brand-Fan Communication

Fanbase Company and Voicy Unite for Innovative Communication Strategy

In a significant development for the fan engagement landscape, Fanbase Company, headquartered in Chiyoda, Tokyo, and Voicy, located in Shibuya, Tokyo, have announced a comprehensive alliance aimed at enhancing the communication between brands and their fans through modern voice technology. This collaboration is grounded in the shared objective of exploring and advancing fan communication methods effectively utilizing voice.

The Importance of Voice in Brand-Fan Relationships

Fanbase Company has been a trailblazer in promoting the importance of long-lasting relationships between brands and fans, emphasizing that true value is built on genuine connections. As the digital world becomes increasingly cluttered due to the exponential growth of information, capturing the attention of consumers poses a greater challenge for businesses. In this context, voice has emerged as a pivotal medium that allows brands to convey their essence, passion, and personality in a more authentic manner. Utilizing Voicy’s platform enables businesses to bridge these gaps, cultivating lasting relationships with their audiences.

Fanbase Company believes that expressing the human aspects of a brand through voice can deepen trust and loyalty among fans. By collaborating with Voicy, known for its powerful audio communication platform, both companies aim to create a sustainable form of fan communication that thrives in everyday interactions.

Key Areas of Collaboration

The newly formed alliance will integrate Fanbase Company's expertise in fan research and analysis with Voicy’s proficiency in audio delivery. Together, they plan to work in three primary areas:

1. Joint Solution Development for Voice Engagement: Based on fan analysis conducted by Fanbase Company, they will co-develop solutions that dictate who, what, and how information is delivered through Voicy’s corporate audio distribution service, VoicyPro. This approach aims to prevent the common pitfall of launching audio content that does not resonate with fans, thus enhancing the customer lifetime value (LTV) and overall retention.

2. Educational Initiatives and Webinars: To raise awareness about the potential of voice in nurturing brand-fan relationships, both companies will host co-sponsored seminars and webinars. Their first event is scheduled for July 7, 2026, where they will present foundational insights into the fanbase philosophy, case studies of successful voice engagement, and the newly developed collaborative solutions.
- Webinar Details:
- Theme: Building Positive Relations with Fans through Voice
- Date: July 7, 2026
- Format: Online (Free)
- Target Audience: Marketing, public relations, branding professionals, management executives
- Registration: Register Here

3. Launch of an Official Podcast: As part of their collaborative efforts, Fanbase Company will develop an official audio program hosted by its CEO Masahiro Tsuda, among other members. This series will explore various facets of fandom, delving into how human emotion and societal dynamics shape fan experiences. More information will be released after July 2026.

Insights from Leadership

Masahiro Tsuda, CEO of Fanbase Company, notes: “The crux of fan engagement lies in how we can convey ‘emotional value’ to our customers. Over the course of more than 800 projects, we’ve observed that the genuine enthusiasm of employees resonates with customers, fostering empathy and attachment. In today’s AI-driven age of information, the synergy between our fanbase philosophy and voice media is exceptionally strong. We aim to demonstrate the power of voice in building lasting fan relationships in collaboration with Voicy.”

Ryohei Doi, Head of Corporate Solutions at Voicy, comments: “We have witnessed firsthand the capacity of voice to forge deep relationships. Listening to a voice consistently leads fans to develop a connection, transcending traditional brand loyalty towards a deeper affection for people. Partnering with Fanbase Company, specialists in fostering enduring relationships, we can amplify the allure of an organization’s personnel, ultimately enriching trust in the brand.”

About the Companies

Voicy develops a voice platform that harnesses the power of audio to create engaging communication. Founded in February 2016, its mission is to create a vibrant society through audio innovation.
Website: Voicy Corporate

Fanbase Company focuses on supporting the realization of the fanbase philosophy, providing comprehensive project support and research services related to fan engagement. Established in May 2019.
Website: Fanbase Company