Atento Reveals New Center in Guatemala to Enhance U.S. Operations and Job Market

Atento's Strategic Expansion in Guatemala

Atento Luxco 1, recognized as one of the premier providers of customer relationship management (CRM) and business transformation outsourcing (BTO) services, has marked a significant milestone with the inauguration of its new center, Atento Torre Fuego, in Ciudad Reformadores, Villa Nueva, Guatemala. This expansion aligns with the company's commitment to bolster its nearshore capacity and effectively support clients’ growth, especially in the United States market.

The opening of the new facility is not just about enhancing operational capabilities; it is also focused on creating substantial employment opportunities in Guatemala. With the potential to generate up to 800 direct jobs, the center represents a vital step towards building a robust local labor market, while fostering professional development and high-quality training opportunities. This includes tailored education in AI tools, empowering the workforce to thrive in a rapidly evolving technological landscape.

As businesses are increasingly prioritizing customer experience, Atento's facility is engineered to meet the strict technological, operational, and security standards required for modern customer service operations. The strategic location within Ciudad Reformadores provides a unique advantage, allowing Atento to leverage the bilingual and highly trained workforce in the region, thus elevating operational efficiency and overall customer satisfaction.

Chris Condon, the U.S. Nearshore President at Atento, stated, "We continue to grow so we can better meet our clients' needs. The opening of Atento Torre Fuego in Guatemala expands our capacity to deliver BTO and customer experience solutions to companies operating in the United States." He further emphasized the critical role of their dedicated teams and the trust of their clients in establishing Atento as a leader in nearshore customer experience services.

Atento's commitment is not solely about enhancing their service capabilities; it also reflects a progressive vision for the future. The new center is expected to contribute to Guatemala's sustainable economic growth and improve the global services infrastructure. By prioritizing the integration of AI and automation in their service offerings, Atento is well-positioned to transform customer interactions for international companies, particularly those based in the U.S. market.

Over the years, Atento has solidified its position as the largest provider of customer experience management and business process outsourcing in Latin America. Operating in 17 countries with over 90,000 employees, the company has established itself as a key player serving more than 400 customers across various sectors, including telecommunications, banking, healthcare, and retail.

Through its innovative business model and high-quality service delivery, Atento has garnered recognition from leading global industry analysts, such as Everest, Gartner, and Frost & Sullivan. Notably, it was awarded the ISO 56002 Certification in Innovation Management, becoming the first company in its sector to achieve this milestone and successfully maintain it for four consecutive years.

The opening of Atento Torre Fuego is not merely an expansion; it is an assertion of Atento's unwavering confidence in their future, their employees, and their ability to support clients as they navigate a complex and competitive marketplace. As Atento continues to grow, they remain dedicated to not only meeting but exceeding the evolving demands of their clients, all while ensuring that the human touch, which differentiates their services, is preserved.

For more information about Atento and their services, please visit www.atento.com.