#USA #New York #Harley-Davidson #Media Operations #Horizon Global

Harley-Davidson Partners with Horizon Global for Growth

In a significant move, Harley-Davidson has announced its collaboration with Horizon Global, marking a strategic partnership aimed at enhancing the motorcycle brand's global media operations. After a thorough selection process that lasted for several months, Harley-Davidson's decision reflects a commitment to streamline its media strategies and improve connection with both current and prospective riders across various markets.

Enhancing Global Media Operations

Horizon Global, regarded as a bold alternative to traditional agencies, will oversee all aspects of Harley-Davidson's media strategy, including investment, planning, and measurement across North America and the EMEA, APAC, and LATAM regions. This collaboration is designed to bring greater transparency, clarity, and coordination to Harley-Davidson's media operations, allowing it to better engage with its audience.

According to Marcus Fischer, Chief Brand Officer at Harley-Davidson, the comprehensive approach taken by Horizon in media services will enable the company to better serve its customers and attract new ones. This alignment in enthusiasm for media and motorcycling showcases a shared vision between the two organizations. The partnership aims not only to maintain global consistency but to ensure that local markets are engaged in significant processes relevant to their audiences.

A Visionary Approach

Bob Lord, CEO of Horizon Global, expressed his admiration for Harley-Davidson, stating that few brands have successfully converted their customer base into a lifelong lifestyle movement as Harley-Davidson has done. The partnership signifies a meeting of minds, focusing on growing possibilities through complex agreements that aim for tangible business outcomes.

This alignment emphasizes the flexibility and entrepreneurial spirit that Horizon Global offers marketers, which is increasingly vital in today’s rapidly evolving marketing landscape. By providing a blend of global scale and local intelligence, Harley-Davidson is set to enhance its visibility and the coordination of its media activities, ultimately fostering a deeper connection with audiences around the world.

About Harley-Davidson

Established in 1903, Harley-Davidson has been at the forefront of motorcycle culture, providing not only motorcycles but also lifestyle experiences that resonate with riders. Delivering distinctive, customizable bikes and accessories, the company has a mission to protect and promote motorcycle culture, symbolizing life, freedom, and the pursuit of happiness.

The company operates through Harley-Davidson, Inc., which controls its motorcycle manufacturing and Harley-Davidson Financial Services. The latter provides funding, insurance, and programs designed to get riders on the road. Additionally, the LiveWire Group, Inc. aims to innovate for the future of motorsport technology.

For more information, enthusiasts can visit harley-davidson.com.

About Horizon Global

Horizon Global is an innovative joint venture between Horizon Media Holdings and Havas, founded to meet the needs of modern marketers in the AI era. Headquartered in New York, the agency operates in over 100 countries and manages global accounts worth around $20 billion, catering specifically to dynamic marketing opportunities for US-focused clients. Leveraging the seamless AI platform BluConverged, Horizon Global empowers marketers with sharper insights, quicker results, and unparalleled transparency on a global scale.

In this age of disruption, the partnership between Harley-Davidson and Horizon Global is seen as a forward-thinking approach to not only navigate the current challenges in marketing but also to capitalize on emerging opportunities within the motorcycling market. Through effective collaboration and innovative media strategies, both companies are set to drive considerable growth and engagement in their sectors.

As this partnership unfolds, industry watchers will look closely at how it enhances Harley-Davidson's brand presence and drives further loyalty among riders worldwide.