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Rovensa Next's Innovative Approach to Agriculture Challenges

Rovensa Next, a leading provider of biosolutions for agriculture, is poised to launch the next phase of its global campaign titled 'Biosolutionize Agriculture' at the upcoming Fruit Attraction 2026 event in Madrid. This new phase emphasizes a more customer-centric and advisory model that directly addresses the array of challenges faced by farmers today.

During this pivotal event, Rovensa Next will present an innovative strategy that integrates agronomic expertise with practical experiences and solutions tailored to the needs of farmers. The framework is founded upon an analysis of nearly 30 specific challenges farmers encounter, including abiotic stress from climate change, pest and disease pressure, soil degradation, and nutrient inefficiency. This holistic approach aims to bolster harvest quality, profitability, and resource efficiency across farming operations.

Understanding the Farming Landscape

The agricultural sector is continually evolving, grappling with increasingly complex challenges that intertwine with each other. According to a 2026 McKinsey survey, nearly 45% of farmers worldwide cite extreme weather events as significant threats to their profitability, a figure that rises to 58% in Latin America. Additionally, a study published in Nature Climate Change estimates that climate change has already reduced global agricultural productivity by approximately 21% since 1961.

Riccardo Vanelli, Chief Innovation and Strategy Officer at Rovensa Next, remarks, "Farmers are confronted with a myriad of challenges, from water scarcity and extreme heat to pest pressures and nutrient management. Our goal is to convert these practical challenges into integrated, evidence-based strategies for biological solutions. We're committed to enhancing productivity and resilience in an increasingly volatile agricultural landscape."

The initiative categorizes the myriad challenges into five main areas: climate and abiotic stress, pest and disease pressure, soil degradation and nutrient inefficiency, yield and quality pressure, and inefficient resource use. By linking agronomic knowledge with field insights and biological solutions, Rovensa Next aims to tackle these challenges more strategically and comprehensively than ever before.

Practical Strategies to Combat Challenges

At the Fruit Attraction 2026 event, Rovensa Next will highlight a practical example of its integrated solutions for addressing water scarcity, soil degradation, and abiotic stress. These interconnected challenges have increasingly burdened farmers in regions facing record-breaking heatwaves and ongoing droughts across Europe and the Americas. Often, the initial signs of stress, such as reduced nutrient uptake and root growth, can impact crop yields long before observable symptoms appear.

Rovensa Next's approach includes strengthening root systems and soil functionality, utilizing products like TurboRoot®, which fosters fine root development. Field trials have demonstrated that this product can increase dried matter yield by 18% while improving feed energy per hectare by nearly 19.3%. To enhance nutrient availability, Humifirst® is integrated into this strategy, yielding 10% higher crop outputs despite a two-thirds reduction in phosphorus usage, showcasing how improved nutrient efficiency can lead to enhanced yields while minimizing fertilizer applications.

Moreover, Ravensa Next introduces Transformer®, which improves water retention, successfully decreasing irrigation volume by 7.05 cubic meters per hectare. On top of this, Wiibio® is used to reactivate soil biology, increasing microbial biomass by 70%. To further enhance plant resilience, Phylgreen® is applied to support farmers in shifting from reactive to proactive stress management by bolstering their plants' natural defense mechanisms.

Complementary to these efforts are preventive plant health strategies aimed at reducing disease risk before infestations can take hold. Utilizing Rovensa Next's orange oil solution, which leverages patented Orowet technology, the business can enhance resistance management through direct contact efficacy against pests. Field trials show up to 75.7% effectiveness against downy mildew and an average effectiveness of 60.2% against thrips in onion crops.

Comprehensive Support for Farmers

The evolution of 'Biosolutionize Agriculture' reflects a commitment to creating an ecosystem designed to enhance customer support on a global scale. New methods combine scientific evidence, practical experience, and agronomic expertise, ensuring that Rovensa Next’s advisory model extends beyond standard product recommendations.

Rovensa Next is also expanding its customer support capabilities with a global capacity-building initiative that includes an AI-driven knowledge platform boasting over 10,000 internal articles and insights from more than 4,000 trials, categorized by crop types and geographical regions. This platform empowers teams to access verified scientific information, enabling them to provide relevant, evidence-based recommendations.

Additionally, the Rovensa Next Training Academy assists teams in understanding their clients’ operational contexts and challenges, allowing them to develop and recommend tailored biosolution strategies effectively. This cohesive framework positions Rovensa Next to seamlessly connect global agricultural challenges with local realities, offering actionable solutions to optimize agricultural inputs, mitigate stress, reduce synthetic usage, and promote long-term profitability and sustainability in farming.

With a global presence that spans over 90 countries, Rovensa Next, employing more than 2,200 staff, stands as one of the premier names in biosolutions for agriculture. The company leans on innovative technologies and cultivation methods while providing holistic solutions aimed at boosting profitability and yields while maximizing performance.