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Rovensa Next Unveils Innovative Agricultural Solutions at Fruit Attraction 2026

Rovensa Next, a global leader in agricultural biosolutions, recently announced significant advancements in its campaign 'Biosolutionize Agriculture' at the Fruit Attraction event in Madrid, held on October 6, 2026. The program marks a strategic pivot towards a customer-centric and consultative model, aiming to align farmers' challenges with agronomic expertise, field data, and integrated biological solution strategies.

This new initiative is built on the analysis of approximately 30 distinct challenges faced by farmers worldwide. These challenges encompass various critical aspects such as abiotic stresses influenced by climate changes, pest and disease pressures, soil degradation, nutrient inefficiency, crop quality, profitability, and suboptimal resource use.

Addressing Concrete Challenges in Farming

During the event, Rovensa Next highlighted its methodology through a comprehensive strategy targeting heat stress and drought conditions, which offers proven integrated solutions. These strategies have demonstrated the ability to reduce irrigation volumes by 7.05 cubic meters per hectare while enhancing the active root surface by 16%. This capability emphasizes the importance of adaptive solutions in the current climate crisis, which has led to significant declines in agricultural productivity globally.

According to the 2026 Global Farmer Insights survey conducted by McKinsey, 45% of farmers worldwide, and 58% in Latin America, identify extreme weather conditions as the top threat to their profitability. Additionally, a study published in Nature Climate Change indicates that climate change has contributed to a roughly 21% decrease in global agricultural productivity since 1961.

Riccardo Vanelli, the Director of Innovation and Strategy at Rovensa Next, remarked, "Farmers are concurrently facing numerous challenges, ranging from water scarcity and heatwaves to soil degradation and pest pressures. Our role is to transform these factual challenges into integrated, evidence-based biosolution strategies."

The Integrated Approach of Biosolutionize Agriculture

The initiative seeks to address the unique perspectives of each client, going beyond mere product recommendations. It encapsulates a comprehensive service offering that combines agronomic knowledge, field data, and complementary biosolutions tailored for specific agricultural contexts.

As highlighted at the Fruit Attraction, Rovensa Next has identified five major categories of agricultural challenges: climate and abiotic stresses, pest and disease pressures, soil degradation, yield and profitability pressures, and resource inefficiency. This classification allows for more targeted approaches in addressing these interconnected issues.

Further elucidating this point, Vanelli stated, "Agriculture is no longer about prescribing a single product to solve a singular issue. Our objective is to empower producers, distributors, and clients with the knowledge and tools necessary to understand how various factors interact throughout the growing cycle, allowing for the development of comprehensive biological solution strategies tailored to each crop and region."

Real-World Applications and Innovations

At the Fruit Attraction, an example demonstrating this consultative approach was the focus on alleviating water shortages and soil degradation, which significantly affect agricultural output amidst rising heatwaves and prolonged droughts across Europe and parts of the Americas. Early signs of stress often go unnoticed, such as reduced nutrient uptake and diminished water availability, which can hinder crop yields before visible symptoms arise.

Rovensa Next presented several innovative solutions including TurboRoot®, which enhances the development of fine roots and has shown an 18% increase in dry yield, as well as Humifirst®, which has yielded an impressive 10% increase in yield despite a 66% reduction in phosphorus input. This strategy showcases how efficient nutrient management can enhance crop yield while optimizing fertilizer use. Furthermore, the use of Transformer® helps improve water retention, effectively reducing irrigation requirements.

Additionally, the biofertilizer Wiibio® stimulates soil biology, increasing microbial biomass by 70%, while Phylgreen® shifts producers towards a preventive stress management system by bolstering the plants' natural defenses against environmental stressors.

Moreover, preventative crop protection measures were illustrated, aimed at minimizing disease risks before infections occur. The company's orange oil-based solution, leveraging patented technology, has proven effective in field trials against diseases like powdery mildew in vineyards.

A Comprehensive Customer Service Ecosystem

The evolution of the Biosolutionize Agriculture campaign reflects Rovensa Next's commitment to enhancing customer service on a global scale. By integrating diverse expertise, biosolutions grounded in science, and on-ground agronomic knowledge, the initiative ensures recommendations extend beyond conventional product advice, leading to more effective, integrated strategies customized to specific agricultural contexts.

Rovensa Next has committed to enhancing the skills that power its customer service. With a global capacity-building initiative and a knowledge platform powered by AI, the company provides access to over 10,000 articles and analyses derived from more than 4,000 trials, organized by crop and geography. This database equips teams with verified scientific insights to make informed recommendations.

Additionally, through the Rovensa Next Training Academy, the company aims to foster a deeper understanding of operational contexts and client challenges, enabling more targeted biosolution strategies.

With these unified efforts, Rovensa Next aims to seamlessly connect global agricultural challenges with local realities, offering effective solutions to optimize farming inputs, lower crop stress, and improve long-term profitability and sustainability in agriculture.