#United States #J.M. Smucker #Uncrustables #Orrville #Convenience

Uncrustables® Makes Snack Time Even Easier with Fridge-Friendly Options

The landscape of on-the-go snacking is about to get a whole lot more convenient. Uncrustables®, the well-known brand famous for its delightful frozen crustless sandwiches, has embarked on a transformative journey that will change how fans enjoy their beloved snacks. As part of its commitment to enhancing consumer experience, Uncrustables® will be rolling out fridge-friendly storage for its entire product line, with this exciting change coming fully into effect in summer 2026.

This innovative approach is designed to tackle one of the significant barriers to convenience snacking—thaw time. Starting this summer, snack enthusiasts will be able to store Uncrustables® sandwiches in their refrigerators for up to five days. Gone are the days of planning ahead or waiting for sandwiches to thaw; now, they can be enjoyed straight from the fridge at a moment’s notice without any mess or preparation.

Jessica Fair, Vice President of Marketing at The J.M. Smucker Co., emphasized this evolution, stating, "Because shoppers have made us a leader in the freezer aisle, we’re evolving to meet them where they are. No more creative ‘speed-thaw’ hacks required." This move is in direct response to consumer demand for more accessible and convenient snacking options.

The Uncrustables® sandwiches will retain their signature Unbeatably Soft Bread®, baked daily in U.S. bakeries with zero artificial preservatives and frozen immediately to ensure freshness. Fans can choose to keep their sandwiches either in the refrigerator for immediate consumption or in the freezer for long-term enjoyment. It creates a simple and versatile snacking option that meets the on-the-go lifestyle of many consumers today.

Uncrustables® has also expanded its lineup with two new morning-friendly flavors—Up Apple™ and Bright-Eyed Berry™—each packed with 12 grams of protein. These flavors, featuring peanut butter combined with apple cinnamon jelly and strawberry jam respectively, aim to combine a nutritious breakfast option with the convenience that modern consumers crave. Currently, both flavors can be enjoyed straight from the freezer or from the fridge for a delightful morning treat.

Retail giants such as Kroger, Walmart, and Target will feature these fridge-friendly Uncrustables®, ensuring that snack lovers across the nation can easily find them. As of now, while the full rollout of all Uncrustables® flavors in their new fridge-friendly form is set for summer 2026, the new morning flavors are available immediately, offering fans a taste of the convenience to come.

What Makes Uncrustables® Fridge-Friendly?

The term "fridge-friendly" signifies that consumers can flexibly choose how to store their Uncrustables®. Keeping them in the fridge allows consumers to grab a delicious, soft sandwich whenever they wish, without waiting. For longer storage, they can still be placed in the freezer, providing the same taste experience as always.

Concerns about taste and texture are quickly alleviated; the beloved Uncrustables® bread and classic flavors will remain unchanged, ensuring that fans continue to enjoy the same great quality they’ve come to expect. The ability to refrigerate these sandwiches is a remarkable innovation that underscores the brand's dedication to fulfilling consumer needs.

Conclusion

Uncrustables® is taking significant steps towards redefining convenience in snacking. With the upcoming fridge-friendly options set to launch this summer, snacking on the go has never been this easy. The addition of high-protein morning flavors exemplifies the brand’s versatility, allowing it to cater to diverse consumer preferences and lifestyles. Look out for the fridge-friendly Uncrustables® at your favorite stores soon, and prepare for an exciting new way to enjoy these classic sandwiches!

For media inquiries and sample requests, the brand encourages interested parties to reach out well ahead of its official launch this summer. Stay tuned for what promises to be a deliciously convenient summer on the snacking scene.