Kakuri Wins Excellence Award at Content Marketing Grand Prix 2024

Kakuri Achieves Excellence at Content Marketing Grand Prix 2024

Kakuri, a cross-border e-commerce platform run by Kagari Industry Co., Ltd., has been recognized for its exceptional content marketing strategies by receiving the Excellence Award at the Content Marketing Grand Prix 2024. This prestigious event celebrates outstanding content marketing efforts across various media, including articles, videos, audio, and print.

What Makes Content Marketing Grand Prix Special?

The Content Marketing Grand Prix aims to highlight remarkable content marketing initiatives in Japan. This year marked its fourth edition, with nearly 100 entries, from which only 12 were honored. Among these, seven received the Grand Prix, and five achieved Excellence Awards, showcasing the cream of the crop in Japan's content marketing landscape.

The Essence of Kakuri

Kakuri focuses on more than just selling woodworking tools; it strives to educate its customers through informative content that covers tool usage and maintenance. This approach aligns with its parent company, Bokan Co., Ltd., which is dedicated to delivering Japan's charm to a global audience.

Overcoming Pre-Implementation Challenges

Prior to Bokan's involvement, Kakuri faced significant difficulties in generating high-quality leads from overseas markets. Bokan's solutions included conducting comprehensive market research, developing overseas websites, implementing SEO strategies, and creating engaging content marketing initiatives.

Remarkable Results Achieved

Following the implementation of these strategies, Kakuri succeeded in constructing an overseas-focused website and establishing effective SEO practices, ultimately reaching its annual sales targets within just six months.

Insights from Bokan's Team

According to Komamura, a representative from Bokan, conveying Japan’s products and culture efficiently requires more than mere translation. It necessitates careful information architecture that considers cultural contexts and user perspectives. Kakuri approached the task with the understanding that common knowledge for Japanese users often does not translate to the same understanding for overseas customers. As a result, they provided thorough explanations about the differences between Japanese and Western tools, and delivered guidance on proper usage and maintenance.

Through a hybrid content production system that combines in-house personnel with external experts, they helped Kakuri accumulate knowledge for creating overseas-targeted content, thus establishing a sustainable content creation framework. Bokan's commitment to building self-sustaining structures rather than short-term initiatives is a key strength of their Content SEO team.

Judges' Remarks on Kakuri

Kakuri's entry was highly commended, receiving endorsements from community members and positive evaluations from judges. The site served as an excellent case study for content design, successfully guiding users through the purchasing journey—from foundational knowledge about tools to product comparisons and post-purchase support information.

Judges particularly appreciated how Kakuri clearly articulated the advantages of choosing Japanese tools over international alternatives, reinforcing its appeal to overseas audiences. The thoughtful design from the user’s perspective significantly enhances purchasing motivation.

Overview of Bokan Co., Ltd.

Founded on August 28, 2014, Bokan Co., Ltd. specializes in web marketing targeting cross-border e-commerce and BtoB marketing within English-speaking regions. With a mission to convey Japan’s allure to a global audience, the company has supported over 500 Japanese businesses in their pursuit of international expansion.

The award won at the Content Marketing Grand Prix 2024 is a testament to the effectiveness of Bokan's overseas (English-language) content marketing support services. Moving forward, they intend to continue aiding Kakuri in providing valuable information to overseas customers.