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A New Era for Children's Rights in Tokyo

In an effort to raise awareness about children's rights, a recent initiative by the Tokyo Human Rights Promotion Center has introduced a new poster campaign that will be displayed across various transportation systems and educational institutions in the Tokyo area. Created by the design company Newmor, the poster captures the essence of the campaign that addresses children's unexpressed worries and promotes a dialogue about their rights.

The theme for the 2023 poster is centered around children's rights, particularly addressing the concerns of elementary and middle school students. The campaign seeks to resonate with children facing indescribable dilemmas, helping them recognize their entitlement to various rights and encouraging them to openly share their experiences. The essence of the poster aligns perfectly with one of the overarching goals: creating a society where children are respected as individuals holding rights.

The unveiled poster is set to be prominently displayed during the Human Rights Week, which runs from December 4 to 10, coinciding with the UN's Human Rights Day on December 10. Throughout this week, numerous campaigns throughout Japan will highlight the importance of human rights, with the poster serving as a visual reminder of the mission to uplift children's voices and assure them of their significance in society.

Encouraging Open Dialogue

Given the sensitive nature of children's struggles, Newmor's poster is designed thoughtfully to resonate with its young audience. The message reads:

“Sometimes you feel uneasy, but even when someone says, 'Feel free to talk,' it’s not always easy to reach out.”

This compelling acknowledgment of children's hesitations plays a critical role in making them feel seen and understood. By recognizing the barriers to communication, such as fear of not being understood or worries about the resolution of their issues, the campaign paves the way for more constructive conversations.

The poster emphasizes the possibility of positive outcomes through open discussion. It encourages children to take the leap to speak out by presenting various potentialities—like feeling lighter after sharing their feelings or discovering new insights through conversation. The inclusive message seeks to spark a connection between children and adults, promoting a collaborative approach in understanding and resolving the challenges that children face.

Design Philosophy

The design of the poster aims to encapsulate both the darkness of children's feelings of despair as well as the pathway to finding light together with supportive adults. Newmor's art direction, led by art director Eiko Miyajima with illustrations from Koharu Kondo, blends impactful visuals with a profound message, reflecting the gravity of children's rights issues while also offering hope and guidance.

The design team's objective was to create a simple yet robust piece that captures the complexities of a child's emotional experience while providing a glimpse of potential help from the adults around them. They acknowledge the daunting reality many children face and the importance of light in navigating those feelings.

Newmor's Commitment to Inclusion

As a design firm committed to collaborative welfare, Newmor emphasizes the importance of working together across various demographics, including age, ability, and background. In collaboration with welfare facilities and organizations that aid people with disabilities, Newmor nurtures talents through initiatives that allow access to education and commercial opportunities.

By fostering environments that celebrate the unique contributions of every individual, Newmor aims to shift perceptions from 'what people can do' to 'what people can uniquely do,' illuminating the diverse capabilities within our communities.

For more information about Newmor and their innovative designs focusing on social welfare, visit their official websites: Newmor and Sozogakko. They are always welcoming inquiries and collaborations, reinforcing their mission of illuminating shared journeys toward understanding and respect for all individuals.

Conclusion

As the poster campaign rolls out in Tokyo, it not only fulfills a significant role in promoting children's rights but also encourages adults to engage with children empathetically. By fostering open dialogue around sensitive topics, this initiative stands as a beacon of hope, aiming to create a nurturing environment where every child feels empowered to express their thoughts and experiences.