#Japan #SoftBank #Shizuoka #Galaxy S26 #Hokuto Matsumura

Hokuto Matsumura's First CM for SoftBank

As of February 26, 2026, Hokuto Matsumura is set to capture the public's attention by starring in his first-ever commercial for SoftBank, promoting the latest Samsung Galaxy S26 series. This new advertisement marks a significant milestone for Matsumura, emphasizing his serious acting skills and the compelling storytelling of the new Galaxy AI phone.

The commercial features two dramatic and surreal short films titled "In the Crowd" and "In the Taxi," each lasting 15 seconds. In the first segment, Matsumura finds himself at a music festival, where he becomes unexpectedly entranced. In a twist of fate, a stranger approaches him and places wireless earbuds in his ears. The surreal experience is highlighted by a catchy tune, "♪Galaxy is economical with SoftBank," leaving Matsumura in a state of puzzled amazement. The scene culminates when he gazes around the bustling crowd, realizing the extraordinary moment he just experienced.

The second segment takes place in a taxi, where Matsumura, after making a work call, is approached by a younger colleague. With an earnest expression, the colleague insists on sharing a song, adorning him with the wireless earbuds. Once again, the quirky song plays, drawing a serious look from Matsumura as he considers the implications of this moment, culminating in an enigmatic shot of him staring thoughtfully.

Behind the Scenes

The filming of the commercials was just as engaging as the final product. Matsumura, fully embracing his role, dazzled the crew during the initial graphic shoots. He arrived dressed casually in a white inner layer paired with beige trousers and a matching outer. Holding the ultra-modern Samsung Galaxy S26 Ultra, he took direction from the camera crew, arriving at perfect poses that drew commendations from onlookers, resulting in an atmosphere of admiration.

In the outdoor filming of "In the Crowd," the set was transformed into a lively plaza filled with performers, food stalls, and other interactive elements. In a particularly memorable moment, Matsumura’s surprise at being approached by a random stranger was captured with genuine response, leading the director to encourage Matsumura to explore a range of acting nuances. His ability to adapt and deliver different emotional beats energized the space, receiving ample applause from the audience.

Matsumura also exhibited an impressive level of creativity, suggesting alterations to his performance that added depth to the character he portrayed. For a specific scene in the web commercial "Horizontal Lock," he proposed delivering lines with a touch of cynicism to create a more impactful statement. The director embraced this innovative suggestion, allowing Matsumura to shine through his interpretation.

Interview Insights

We had the privilege to speak with Matsumura regarding his inaugural SoftBank appearance:

“Shooting a storyline-based CM made me realize how dedicated the staff was in making the product appear superb. It was a true learning experience watching professionals at work.” - Matsumura

He shared his experience using the Galaxy S26 Ultra, remarking on its impressive features, especially the "Night Photography Video" function — a highlight that left him astounded.

Additionally, as graduation season approaches, Matsumura shared a poignant memory of his own. Moving to Tokyo right after finishing middle school, he recounted a lackluster farewell dodgeball game where he ended up injuring his ankle just a few seconds in. This left a lasting impression of nostalgia on him, shifting the mood of the farewell to concern instead of joy.

In closing, Matsumura set expectations for the coming year, aimed at harnessing rewards for his efforts and balancing work with leisure. As fans await the airing of the commercial, excitement builds for the showcasing of Matsumura’s unique talents that combine artistry with a playful take on technology.

New Commercial Details

• - Title: "In the Crowd" (15 seconds), "In the Taxi" (15 seconds)
• - Featuring: Hokuto Matsumura
• - Broadcast Start Date: February 26, 2026
• - Broadcast Area: Nationwide

Fans looking forward to the commercials can find them on SoftBank's official YouTube channel, set to be released early on the morning of February 26, 2026.