#Japan #Tokyo #Gamberu-ya #Zet-Taiya #Insurance Campaign

Introduction

In an exciting new campaign set to launch on February 26, 2026, the Japan Non-Life Insurance Association is fighting against lapses in compulsory automobile insurance enrollment and renewal. This year, popular comedy duo Gamberu-ya, consisting of Yoshiko and Mihiro, joins the fun alongside last year's stars, the original characters, the Zet-Taiya Brothers, voiced by Hayane Natsuki and the comedic duo Kabe Poster. Together, they aim to remind the public of the essential yet often overlooked task of maintaining their insurance coverage.

Campaign Overview

The campaign features two main web commercials: "Penalty" and "Sticker Check". In a humorous twist, Gamberu-ya appears as “Tire People,” reminding viewers that forgetting to renew their insurance could lead to hefty fines. The Zet-Taiya Brothers, who represent responsible riding for various vehicles, playfully warn against the consequences of driving without current insurance. Their comical approach aims to emphasize the importance of staying vigilant about insurance renewal.

Web Commercials Explained

Penalty篇 Storyline

In the 15-second clip, Gamberu-ya depicts a relatable scenario where procrastination in renewing car insurance is highlighted. As Yoshiko laments about the hassle, the Zet-Taiya Brothers suddenly appear, revealing the shocking penalty of up to 500,000 yen for driving unprotected. Their humorous banter contrasts the seriousness of the message, effectively motivating viewers to reconsider their approach to insurance updates.

Sticker Check篇 Storyline

The second commercial also showcases Gamberu-ya grappling with the mundane task of checking their insurance sticker. Just like in the previous ad, the Zet-Taiya Brothers pop in with a loud reminder about the financial repercussions of neglecting to renew. With a lively appeal, they urge viewers to check their sticker before riding. Each ad employs vivid humor while communicating a critical message regarding safety and insurance responsibilities.

Special Interviews and Behind-the-Scenes

In correlation with the commercials, interviews and behind-the-scenes footage featuring Gamberu-ya reveal their candid thoughts about their unique tire roles. They discuss their personal experiences with procrastination, providing relatable grounding for the campaign's theme. The integration of insights from the voice actors of the Zet-Taiya Brothers further enriches the audience’s connection to the campaign.

Attention-Grabbing Initiatives

As part of their campaign, the association will deploy attention strategies targeting Generation Z. Notably, train door stickers will be installed on the Odakyu and Tokyu lines during March 2026, reaching young riders directly. Digital ads tailored to resonate with this age group will also be launched, encouraging them to take the necessary actions regarding their insurance.

Conclusion

This year’s campaign creatively combines comedy with important messaging, showcasing active participation from beloved comedians and voice actors. Gamberu-ya and the Zet-Taiya Brothers reflect a lighthearted approach to a serious matter—the responsibility of having compulsory insurance. As viewers engage with the campaign, they are encouraged to check their insurance status with a smile, making a potentially tedious task enjoyable. Ultimately, the campaign aims to cultivate a culture of awareness, instilling the importance of being insured in the hearts of audiences across Japan. Don't forget—check your insurance and secure your rides today!

For more information and resources, visit the special web campaign site: Compulsory Insurance Campaign.