#USA #San Francisco #Athleta #cold plunge #Girls on the Run

Athleta Celebrates International Women’s Day with a Cold Plunge

On March 7, 2026, Athleta, a prominent brand under Gap Inc., will host a unique event to celebrate International Women’s Day. Under the theme of empowerment and community, this experience will be centered around the San Francisco Bay, inviting women from the Bay Area to participate in what they are calling the “Cold Plunge.” This event not only emphasizes physical courage but also aims to raise funds for local girls’ initiatives, specifically benefiting the organization Girls On The Run Bay Area.

In partnership with the female-led Ocean Beach Plunge Club, Athleta is bringing together a community of women for a morning of movement that includes a guided walk and a brisk dip in the icy waters of the bay. For every woman who joins, Athleta will donate $250 to Girls On the Run Bay Area, up to a total of $50,000. This initiative underscores Athleta's commitment to fostering confidence and strength in young girls by breaking down barriers to sports participation. Through this collaborative plunge, every participant will make a meaningful impact, turning their courage into funds that empower girls in the local community.

Erika Everett, Chief Marketing Officer at Athleta, stated, “This experience is about more than just the plunge. It’s a celebration of community strength, supporting future generations, and putting our values into action. Holding this event in San Francisco, our home, makes it even more special.”

Event Details

The itinerary for the day promises a blend of reflection, connection, and action:

• - Guided Shoreline Walk: Participants will start the day with a serene walk along the Great Highway, creating a space for connection, conversation, and intention-setting.
• - Cold-Water Immersion: The Ocean Beach Plunge Club will lead a cold-water immersion activity, serving as a shared moment of courage and presence for all involved.
• - Beachside Gathering: To celebrate local businesses, the event will feature vendors from women-owned businesses such as Laundromat Bagels, Devil's Teeth Baking Company, and Andytown Coffee Roasters, among others.

Athleta proudly identifies as a Certified B Corp, further solidifying its dedication to social responsibility and community engagement. The brand is committed to not only providing performance apparel for women but also inspiring them to cultivate confidence and a sense of belonging through movement.

To learn more about this amazing event and how you can participate, visit the event landing page on the Athleta website. Additionally, stay updated on Athleta’s community initiatives by following their social media channels on Instagram, TikTok, Facebook, and X.

As the day of the event approaches, Athleta is not just encouraging physical activities; they are inviting women to embrace their inner strength, connect with one another, and contribute to a meaningful cause that uplifts the next generation of girls in the Bay Area. Join them in this celebration of courage, community, and empowerment this International Women’s Day!