#Japan #Tokyo #Updata #Sierra Technologies #ZEN and Company

OUTCOME 2026: A New Era for Business Models

The upcoming OUTCOME 2026 conference scheduled for October 29, 2026, in Tokyo, will mark a pivotal moment for B2B businesses as it explores the burgeoning trend of outcome-based billing. This inaugural event is powered by UPDATA, known for its AI workspace designed to foster customer success, in collaboration with the Japan Customer Success Association (JCSA).

Keynote Address: Shifting to Outcomes

The conference will feature a keynote dialogue between two industry stalwarts: Kenta Morikawa, Co-Head of Agent Development at Sierra Technologies Japan, and Yoshitaka Miyata, CEO of Zen and Company. They will delve into the concept of outcome-based billing, which shifts the focus from inputs to the actual results delivered to customers. This approach has begun to gain traction as businesses move from traditional models towards new frameworks where payment is tied to the value delivered.

Why Outcome-Based Billing?

In a landscape where artificial intelligence is revolutionizing business operations, the importance of delivering measurable results has never been more crucial. The outcome-based model emphasizes actual customer achievements over mere product usage, presenting a fundamental shift in how businesses communicate value. This new paradigm is poised to redefine how companies design their products and services, compelling them to ensure that they meet the desired outcomes of their clients.

During the keynote session, attendees will learn not only about the mechanics of outcome-based billing but also about the evolving expectations of customers in the AI era. There will be discussions on how Japanese companies can transition to this model effectively.

Who Should Attend?

The OUTCOME 2026 conference is tailor-made for:

• - Executives and business leaders who are eager to innovate their revenue models in response to AI advancements.
• - Product managers and business planners focusing on product strategy and pricing for effective customer engagement.
• - SaaS and AI service providers contemplating a shift towards a performance-based compensation structure.

A Day of Insightful Discussions

OUTCOME 2026 is not just a conference; it’s a comprehensive platform bringing together experts and practitioners to discuss the latest strategies and methodologies underpinning the outcome transformation.

The event will feature multiple sessions, two keynote speeches, and dedicated time for networking among industry peers who are facing similar challenges in the shift toward a customer outcome-focused methodology. The collaboration and knowledge exchange fostered here aim to elevate the industry’s standards and practices.

Registration Information

Participation is free, but pre-registration is essential due to limited seats. The event will be held at TODA HALL & CONFERENCE TOKYO, conveniently located within walking distance of major subway stations in the heart of Tokyo.

Join us to uncover your company’s path to success in the landscape transformed by AI, and how to best serve your customers for their desired outcomes. Be part of the first conference in Japan to address this vital subject, connecting thought leaders and innovative practitioners in the domain of customer success.

For more information and to register, visit the official conference site: OUTCOME 2026.

About the Organizers

UPDATA specializes in developing AI-driven solutions tailored for customer success, exemplified by their product, MagicSuccess. The tool harnesses customer data and AI to streamline operations and enhance customer relations, boasting significant improvements in customer engagement metrics. Additionally, UPDATA actively supports industry-wide knowledge sharing and community building in customer success.

The Japan Customer Success Association aims to promote sustainable growth in businesses through effective customer success strategies and is committed to advancing the industry by empowering knowledge sharing and capacity-building initiatives.

Join us at OUTCOME 2026 to envision the future together in an age where outcomes truly matter.