Igor Petrushenko Takes the Helm as TrueLoyal's New VP of Engineering

TrueLoyal Appoints Igor Petrushenko as VP of Engineering

TrueLoyal®, a leading loyalty and advocacy platform, has announced the appointment of Igor Petrushenko as the new Vice President of Engineering, effective immediately. Petrushenko is set to spearhead the engineering department from Kraków, Poland, implementing AI technologies to optimize and accelerate software development processes.

With a rich background as the founder of QuintaDB, a no-code online database platform, Petrushenko brings nearly two decades of experience to TrueLoyal. Established in 2007, QuintaDB evolved into a significant solution catering to customers across the EU in 17 different languages. Petrushenko's tenure at QuintaDB was marked by comprehensive ownership of the product—from architecture and code to server management and customer support. His expertise has uniquely positioned him to couple technical skills with a business-centric mindset, ensuring that the solutions meet customer needs effectively.

As detailed in the company’s press release, TrueLoyal aims to harness the power of AI to enhance the speed and efficiency of its services. Petrushenko commented on his new role, stating, “Our customers expect a step change in speed, and we intend to deliver it. I have lived the nuances of integrating AI into business operations for years and I understand the critical balance between rapid development and reliability.”

The integration of AI-driven processes at TrueLoyal is designed to create what CEO Jacek Materna described as a ‘software factory’—an environment where engineering teams leverage AI agents for smoother operations. “Igor isn’t just joining us to learn the ropes; he steps in with invaluable experience in managing teams that utilize AI agents daily,” Materna highlighted. This synergy is expected to result in quicker development cycles while maintaining the quality of service expected by customers.

Additionally, Petrushenko reflects on his continuous engagement with AI technology in his previous role, emphasizing the importance of steady checks and balances in operations. “I’m not an AI evangelist; I measure what it returns. Every change made by an AI agent undergoes a thorough review before implementation, ensuring that our brands get the solutions they deserve, faster,” he explained.

TrueLoyal is optimistic that Petrushenko’s leadership will bolster efforts to better connect brands with their consumers through the platform. His appointment follows shortly after the hiring of Erica Thompson as Head of Loyalty, underlining the company’s commitment to investing in talent and technology.

About TrueLoyal

TrueLoyal® focuses on transforming customer experiences into brand loyalty and repeat purchases through its innovative loyalty platform. Businesses utilizing TrueLoyal's Rewards can run dedicated loyalty programs, and the Fan Club™ feature promotes community and user-generated content—all seamlessly integrated with existing commerce systems. TrueLoyal offers a spectrum of services, from program strategy development to fully-managed operations. For more information, visit trueloyal.com.

This strategic direction underscores TrueLoyal’s ambition to set new standards in customer loyalty technologies and advocate for stronger brand-consumer relations through cutting-edge solutions.