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REI Co-op's Continued Commitment to the Outdoors this Black Friday

In a world dominated by consumerism, REI Co-op has been a breath of fresh air by encouraging people to leave the shopping malls behind and embrace the great outdoors on Black Friday. This year, on November 27th, REI will once again close all its stores and facilities, offering its 12,000 employees a well-deserved day off. This initiative, known as 'Opt Outside', has become a cherished tradition that started over a decade ago, and it continues to grow in impact and significance.

The 'Opt Outside' Movement

Launched in 2015, the Opt Outside campaign was born from the idea that nature offers something much more rewarding than the average retail experience on one of the busiest shopping days of the year. Instead of lining up for deals, REI encourages everyone to spend the day in nature, no matter how big or small the activity may be. Whether it's a simple stroll in the park, a challenging hike, or even just stepping outside for a breath of fresh air, the message remains clear: being outside is what truly matters.

What started as a grassroots movement has turned into a nationwide call-to-action that has inspired millions to rethink their Black Friday plans. In 2022, REI made the decision to permanently close its doors on this day, reinforcing its commitment to prioritizing the wellbeing of its employees and fostering a culture of outdoor exploration.

A Call for Togetherness

'There's no wrong way to Opt Outside,' REI emphasizes. This philosophy cultivates a sense of community and togetherness, highlighting the myriad ways human connection blossoms when shared in nature. The call to action resonates deeply with a wide audience and has shaped a narrative that contrasts sharply with the materialistic tendencies often associated with Black Friday shopping sprees.

The encouragement not only serves to uplift spirits during a busy holiday season, but also aims to inspire organizations and individuals alike to engage more with nature and disconnect from technology for a brief moment. It invites everyone, especially REI’s 26 million members, to step outside and relish the benefits of nature.

Accessing Online Services

During the holiday, while brick-and-mortar stores will be closed, REI will keep its online services running. Customers can browse products and place orders through the REI website or app, with order fulfillment resuming the following day. This balance allows the company to maintain its commitment to outdoor experiences while still making quality gear accessible to customers from the comfort of their homes.

For tips and inspiration on how to spend time outdoors this Black Friday, individuals are encouraged to visit REI.com/opt-outside, where various activities and ideas await.

About REI Co-op

REI Co-op stands as the nation’s largest consumer cooperative, dedicated to enabling life outside for all. Their mission goes beyond mere retail; it focuses on building a community of outdoor enthusiasts who appreciate quality gear, exceptional customer service, and a shared love for the environment. With various locations across the country and an accessible online platform, REI continues to cultivate adventure and exploration, all while maintaining a strong commitment to corporate responsibility and community engagement.

As we approach this Black Friday, let REI Co-op serve as a beacon of inspiration for us all. Instead of shopping deals, let us choose adventure, connection, and the joy of being outdoors. Together, we can create a movement that encourages outdoor exploration and celebrates the simple pleasures found outside. In a rapidly changing world, it's good to be reminded that some of the best things in life happen when we step outside and embrace nature.