Market America Unveils Revolutionary Double Commission Program for UnFranchise Owners

Market America Ushers in a New Era with Double Commission Initiative

On August 29, 2025, during the opening of the Market America Worldwide | SHOP.COM ICON 2025 event in Greensboro, North Carolina, President and COO Marc Ashley announced a groundbreaking enhancement to the company's Management Performance Compensation Plan (MPCP) and Master UnFranchise Owner (MUFO) program. This initiative marks the most significant change in 33 years, aimed at unlocking new earning potentials for UnFranchise Owners (UFOs) across the U.S. and Canada while reaffirming Market America's commitment to relationship-driven entrepreneurship.

In his announcement, Ashley emphasized that the company is not just maintaining its already lucrative compensation plan but is further enhancing it to create even more profitable opportunities for its UnFranchise Owners. Loren Ridinger, the CEO and Co-Founder of Market America, echoed this sentiment, pointing out that with this initiative, the company distinguishes itself in an industry where many direct-sales companies are transitioning toward affiliate-only models. Market America's unique hybrid approach blends affiliate marketing, influencer strategies, social selling, and traditional direct marketing, empowering entrepreneurs to diversify their income streams and build sustainable businesses.